Thursday, November 30, 2023
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3 Reasons to Be in a Directory

Heard about our digital directory?

We are so excited! We don’t know why we didn’t think of this sooner! Directories are great for many reasons, but here are the top three reasons you should get listed! 

1. Directories share a snapshot of your business.

Directories share a snapshot of what your business does or has to offer its customers. With a clearly written description, audiences can better understand how you can be of service to them. 

2. It helps build brand awareness.

Directories help to build brand awareness and recognition of your brand. People may not need you at the moment, but you will be at the forefront when they do!

3. They expand your reach. 

You can expand your reach when placed among other brands and businesses because viewers can discover you while looking for someone else. Not only will you reach new audiences, but you may also encounter future business partners. 

Click below to learn more about our Winning Women 2023 Directory, the directory for intentional Black businesswomen who want to do more business with other Black women.

Read more CEO Chatter.

Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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