Today I’m talking about the benefits of being a podcast guest.
Instagram, which is my favorite social media platform, has been acting really wonky lately. You may get views, but you may not. I would be side-eying people if I did not know this was due to the algorithm because the love barely exists nowadays. But if we are being honest, I have not been posting as much because I hadn’t had time to create content. However, I must add the effort that goes into creating content, and then it is hit-and-miss with engagement, can be a little discouraging. I’m fortunate to have a growing email list and other outlets to keep my message going.
Another way you can continue to promote your message is by being a podcast guest. Being on a podcast is a fun experience. What’s not to love about spending 30 minutes to an hour talking about your passion or a matter of your expertise? But if that does sell you, here are four more benefits of being on a podcast.
1.The audience is handed to you.
You are placed in front of a target audience. Most podcast guests listen and tune into podcasts because it’s a subject matter that interests them already, so they want to know more. They are usually regular, if not faithful, listeners. For example, if you are an author, do you know who enjoys podcasts about authors? Readers. If you want to be even more specific, you can find podcasts that are strictly for romance authors or science fiction authors, and so on.
2. It’s a chance to talk your ‘ish.
You are in the hot seat as an expert, but this is a positive thing. Here’s the perfect opportunity to show off how you know your stuff and/or share your story. Whatever you aim to do, you are sure to have the opportunity to get your message across.
3. Podcasts allow you to show your personality.
Whether it is in video, audio, or both formats, being a podcast guest is the opportune time to build relationships with your audience as well as new audiences. Don’t be afraid to show your personality. Spice things up and speak your mind (with reason, of course) by tying in current events. It’s good to show that you are in touch with the latest news, but you are also sharing your opinion on matters.
4. You can create more content from the podcast content.
Again, it doesn’t matter if it is audio or video, there are ways that you can continue to utilize the podcast content. You can trim it down into bite-size clips and share it across your social media. You can pull a quote from something you said and make it a graphic or write a blog and expound on it. You can do many things, but you may want to ask the host first just to be on the safe side. Most hosts will appreciate your efforts in the promotion of the show. For me, this is the sort of thing that gets you invited back. Some hosts may also send you the file for the podcast if you ask.
If you are looking for more podcast guest opportunities, I am booking guests for CEO Chatter LIVE right now. CEO Chatter Live is where business and life intersect. Business owners get candid and real about their experiences while also teaching something of value to our business audience.
The interview will be conducted via Streamyard and broadcast to SwagHer Magazine’s Facebook, YouTube, and Linkedin.
The podcast will then be edited, uploaded, and distributed to Apple and Google Podcasts and Spotify.
Raw video files of the interview will be available for up to one (1) week after the interview is conducted.
Read more CEO Chatter blogs by Fancy here.