When you think of vehicles, you think of a means of transportation. In marketing, there are also vehicles for visibility. These are the ways that you attract and gain new customers and clients. Today I want to talk about the five vehicles of visibility to ensure you incorporate them into your marketing strategy for 2022.
Social media- Social media is one of the easiest and most frequently used tools for visibility. It is what most of us use to communicate with our audience. Social media is great because it allows us to not just talk to our audience but also talk with them and get feedback. One tip to remember is to use the platform that works best for you and your audience.
Content marketing- Content is key. In this day and age, we are always looking something up online. As a leader or expert in your field, use your knowledge to create valuable content that gives answers to the questions people ask related to your work. Be sure you are adding value. Interweave your own story within your information when you can. You can create content in written or video format and also consider guest submitting your expertise to outlets and blogs. I use to feel as if I was giving away all the game, but what I have discovered is just because you have shared the information does not mean people know what to do with it. Many are just watching and listening to determine how credible you are and if you are worthy of hiring. Be sure to show them that you are worth it!
Public speaking- Public speaking allows us to share our brand with an audience while also creating a more human connection. We can captivate others with our stories and insight. It is said to be one of the best forms of communication, and of course, it also shows our personality which can help enforce the like, know, and trust factor.
Networking- When done correctly and by correctly, I mean not just with the intent to sell something- networking can be beneficial to your marketing strategy. Networking can help build connections which can build relationships. Those relationships can grow into future partnerships or referrals. Networking is by far the most personable vehicle. It’s understandable why people are so insistent about making good first impressions. You never know where an introduction may take you.
Press features- Of course as a publicist, I could not miss this opportunity to remind you that press features are a good look for visibility and creating awareness. Having a third party talk about your brand in a positive manner helps establish credibility. Press features are a great way to get your message across and educate others about what you do.
And there you have five vehicles for visibility! These tasks are not foreign to us, but we tend to focus on them at different times. A good marketing plan has a mix of all five, but all can be used to get you where you would like to go when you used intentionally and with a purpose. There are also ways you can piggyback off of them. You can use your content marketing to garner attention like press and speaking opportunities. If you are speaking somewhere be sure to share it on your social media and also make it a point to interact with the guests, network. To help build a relationship with the audience, ask them to follow you and you be sure to follow back on social media. Drive your vehicles strategically and with a clear goal in mind.