Wednesday, July 17, 2024
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7 Business Apps I Use Daily

I wanted to share the seven business apps I use daily to execute my work. As a business owner, I use several applications every day to manage our clients and customers and work remotely with my team. Since we double as a media outlet and public relations boutique, we use quite a few tools. Some of them you may need, and some of them you may not, but below you will find the apps that my team and I use on a daily basis. 


G-Suite is the business of Google. We use it for our emails, and our storage drive for file saving and sharing. We also use Google Docs for most of our documents and Google Sheets for our spreadsheets.


WordPress is a content management system that hosts the SwagHerOnline platform, where our website is located. It is here that we upload and publish our content for the website. I have used WordPress for over ten years. They are my favorite CMS out of the ones that I have tried in the past. 


Canva is a design tool. They have a free version you can use to get started, but I love the pro version, which gives you access to more tools like the background remover and resizing of projects. In spite of how many snub Canva use for business, I love it. It’s affordable and easy to use.


Grammarly is a writing assistant that helps writers edit and proofread their work. I think every writer should be using the upgraded version of Grammarly. I purchase my subscription quarterly, which gives a little discount for multiple months. I know I am a strong writer, but Grammarly helps make me a better writer. 


Loom is a video recording app that allows you to screen-record on your devices. It’s really good for communicating how-tos to your team. You can record your screen while also recording yourself presenting the presentation to your audience. I love to use them when assigning tasks because I can demonstrate the steps of what needs to be done instead of trying to write it all out.  Use my referral code here to sign up. 


Keap, formerly known as InfusionSoft is a CRM, Marketing, & Automation system. Depending on your plan, you can send emails, create landing pages, sell products, schedule appointments, and send mass text messages. When I say it has been a game changer for me, it really has because the automation allows me time to do other things. I don’t have to worry about sending digital products or the next steps because Keap has me covered. You can use my referral code here to sign up


WhatsApp is a multiplatform messaging app that lets you make video and voice calls, send text messages, and more. Since my team and I work remotely, we use it to communicate in real-time. I created chats for each of the SwagHer Magazine teams and use them for making announcements. I have a main chat that all team members are in for major announcements. 

Bonus: (These are two apps that I use quite often but not every day due to having a team)


Publer is a social media scheduling platform that allows you to schedule or immediately share your social media posts. We have a social media manager, but because we have so much content to get out, the online editor and I sometimes publish and schedule posts. Publer has different plans allowing for more social media accounts and upgraded options. We have the Professional plan, the second from the highest.


Streamyard is a professional live streaming and recording studio in your browser. You can stream and go live to multiple platforms of your choice. It also allows you to customize your studio, and they are still adding new capabilities. 

I hope the list was not too long, but as a creative and a professional, it takes quite a bit to get the job done effectively. I hope you find these applications to be useful, and if you have any questions, feel free to reach out to me at

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Francheska Felder
Francheska Felder
Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.

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