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9 PR Tips for Small Businesses

Public relations (PR) is a crucial aspect of any business, and it’s especially important for small businesses to get it right. Here are nine tips to help small businesses with their PR efforts:

Identify your target audience:

Who are you trying to reach with your message? Understanding your target audience will help you tailor your PR efforts to reach them effectively.


Define your brand:

What makes your small business unique? What sets it apart from the competition? Your brand should be reflected in all of your PR efforts, from the language you use in press releases to the images you share on social media.


Build relationships with journalists and media outlets:

Establishing strong relationships with journalists and media outlets can help you get your message out to a wider audience. Reach out to journalists and media outlets that cover your industry and offer them information and insights that they might find useful, but be sure to do your research first. 


Leverage social media:

Social media is a powerful tool for small businesses to reach their target audience and build their brand. Use social media platforms like Instagram, TikTok, Facebook, and Twitter to share updates, news, and information about your business. There’s also the Black Twitter App now. 


Create quality content:

Develop a content strategy that showcases your brand and highlights the value you bring to your customers. This can include blog posts, infographics, videos, and more.


Utilize influencer marketing:

Partner with influencers in your industry to help spread your message and reach a wider audience.


Respond to negative comments and feedback:

Negative comments and feedback are a fact of life for any business. The way you handle these comments can greatly impact your reputation. Respond to negative feedback in a professional manner, address any concerns, and offer a solution.


Monitor your online presence:

Keep an eye on what’s being said about your business online and respond to any comments or questions in a timely manner. One way you can do this is by creating Google Alerts


Remember, PR is a long-term effort that requires patience and persistence.

Following these tips can help your small business build a positive reputation and reach its target audience.


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Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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