Sunday, December 10, 2023
HomeBUSINESSAre You a Top-Down or Bottom -Up Planner?

Are You a Top-Down or Bottom -Up Planner?

What’s one thing you’ve wanted to do in your business but hadn’t? What’s stopping you? What if you could achieve this idea without any limitations or challenges. You have everything you need. Just roll with me here. What would you do? 


This year is going to be a breakout year for SwagHer Magazine. I feel confident about it because I have learned a trick to planning out activities and promotions. The secret is to know if you are a top-down planner or a bottom-up planner. 


Let me explain. If you are a top-down planner, you see the big picture first, and then you break it down into smaller details and actions. Once you have everything together, you then work your plan starting at the bottom or the beginning, of course. You work your way down the hierarchy. 


If you are a bottom-up planner, you first see the more minor details and actions and develop them into something bigger. You still have a plan that you work on from the beginning, but it came about from a smaller idea, not the grand scheme of things. You work your way up the hierarchy.


I’ve learned that I am a top-down planner. Knowing this allows me to create multiple projects to keep the magazine afloat. I’m also lucky to have a team and Jarmel to help with things, but we’re actually down two team members at this time and will be for a bit longer. However, this does not worry me as it allows me time to work in my business to see how things are going or how they have changed. 


It doesn’t matter if you are a top-down planner or a bottom-up planner. Either way is acceptable as long as you have a plan in place. This year we want to be strategic about how we move, so we are planning out everything.  Now think back to that project or idea we were discussing before. Imagine if you had a template in place that you could create once and then revamp it as you need. Now you really can go for it!


I’d love to know which type of planner you are and what you are working on below in the comments.  

Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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