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HomeBUSINESSCEO Chatter: 4 Tips for Killer Pitches with Precious “The KillerPitchMaster” Williams

CEO Chatter: 4 Tips for Killer Pitches with Precious “The KillerPitchMaster” Williams

Before we jump into four tips for killer pitches, here’s a little background on the Pitch Slayer, Precious Williams. 

Perfect Pitches By Precious founder and #KillerPitchMaster, Precious L. Williams, has influenced thousands — perhaps even millions — with her media interviews and appearances on Shark Tank and America’s Real Deal (which recently premiered in Beverly Hills). Recently, she released her latest book, The Pitch Queen: A Woman’s Journey From Poverty To Purpose & Profits.


All of us are selling something, even if it’s ourselves, our brands, our books, our products, or our services. You have, you know, the magazine. You have a media you have a media empire. Don’t ever dumb that down for anybody else. Don’t ever. Because there are people right now who need what we have. I started pitching for curvy girls. Know what people kept saying to me? No one cares about plus-size women. No one. 


4 Tips for Killer Pitches Summed Up


  1. Make them care about what you are saying. According to Precious, no one cares about what you are pitching. It’s your job to make them care. “What if you started off with a question, a startling statistic, or a quote instead of who you are and what you do?” asks Precious. Precious encourages us to interrupt our audience’s thinking.
  2. Be the only option that matters, and share your fears. “It’ll make you human,” Precious says. 
  3. Use your weaknesses as your strengths. Precious explains, “Your perceived flaws- age, race, class, sexual orientation, differently able, disabled, we’re looking at that like that’s a problem. Actually, in this day and age, it is your secret weapon because really, they never see you coming!”
  4. Flex your secret sauce. What’s your secret sauce? What makes you unique or different? Is it the way you set the stage when speaking, or have you learned your audience’s language? 

If you struggle with pitching, you will find value in this interview. But even if you don’t struggle with pitching, you will surely enjoy Precious and have a laugh! 

Click here to purchase The Pitch Queen: A Woman’s Journey From Poverty To Purpose & Profits.

Precious IG: @perfectpitchesp

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Got something you can teach the Chatters? Pitch me at fancy@swagher.net.


Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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