Meet Crystal Ervin, a female entrepreneur who was inspired to create a skincare line specifically for women over 40. As a woman who battled cancer, Crystal Ervin noticed that her skin became extremely sensitive and was unable to tolerate most skincare products. This experience led her to research and develop a skincare line that would cater to the needs of mature women, especially those of color.
In this interview, Crystal Ervin shares her journey of creating a skincare line, the process of selecting women-owned brands for her online store, and her future for the business.
How Crystal Ervin Developed Her Skincare Line
Crystal Ervin partnered with a chemist to research and develop a skincare line that contained natural, vegan, and organic ingredients. The skincare line targets mature women by boosting natural collagen production, which slows down as women age. She believes that her skincare line is unique because it caters to mature women of color.
- Sourcing and Selecting Women-Owned Brands.
- She sources women-owned skincare brands that meet FDA regulations and do not sell on Amazon to sell on her online store. She prioritizes quality and efficacy when selecting products and ensures that the products are clean, sustainable, and eco-friendly.
- Staying Up to Date with Skincare Trends and Research.
- Ervin stays up to date with the latest skincare news, technology, and trends by subscribing to skincare and dermatology publications and following social media influencers. She also relies on her daughters to keep her informed about what’s hot and what’s not.
Crystal Ervin’s skincare line has received positive feedback from customers who have seen significant improvements in their skin. She is particularly happy when she receives before and after pictures from her customers. Additionally, women who share their cancer stories with Crystal Ervin are pleasantly surprised when she shares hers.
Overcoming Challenges as a Female Entrepreneur
Ervin has faced challenges, such as influencers promoting a brand just for pay and not for their belief in the product. However, Crystal Ervin remains true to her values and her customers, and her dedication has paid off. The entrepreneur plans to expand her skincare line to include products for children, teens, men, and a body line. She also plans to expand her online store to be in line with a spa that caters to parents of special needs children. Crystal Ervin understands that parents of special needs children often have limited time for self-care and plans to offer self-care services with a dash of childcare. Crystal Ervin’s journey of creating a skincare line for mature women is a story of inspiration, dedication, and success. By prioritizing quality, efficacy, and sustainability, she has built a loyal customer base that has seen significant improvements in their skin. Her plan for the business reflects her commitment to self-care and community service.
Interview Done by: Khadijah Phillips| Khadijah Phillips is a highly driven woman who was born to break barriers. She proves that when powered by purpose, women are unstoppable. She’s built her storied life and career brick by brick, fighting fears, failures, and setbacks to have the success she’s always known was hers to claim. Today, she personifies what it means to ascend above adversity while inspiring countless others to do the same through her media company and strategic partnerships. You can follow her on Instagram @bestiesmedia and check out her website www.bestiesmedia.com.