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FUBU Founder J. Alexander Martin Talks the Launch of the For Us By Us Network

On the launch of the For Us By Us Network, co-founder J.Alexander Martin sits down with SwagHer Magazine Editor-in-Chief, Fancy, and shares more exciting details about the network and how it feels to be the voice of the culture.

The Network

The new streaming network features quality content that aligns with hip hop culture and trends and targets Black people. It is also home to “The Making of Saucy Santana” which was highly anticipated by viewers and according to J. Alexander, the show was requested by viewers as well. The network offers three subscription packages, including a free one.

Being a Voice for the Culture

The Hollis Queens native has been in the game for 30 years. When asked what it feels like to be a voice for the culture, J. Alexander describes it as humbling. “I pray that I can be a voice and I don’t offend anyone in that respect, and if I do then I am going to apologize, in that respect, but  I’m going to have to tell the truth and be authentic and do what God puts on my heart because again I’m only being the voice that you give me,” the former Navy SEAL says. 

J. Alexander Martin

In this interview, J. Alexander talks about the 13 years he’s put into building the network along with co-founder Roberto “Rush” Evans. Before launching as a network, For Us By Us was a production company that sold content to venues like Fox Soul. 

However, before the production company and the network, J. Alexander was known as Mr. FUBU for the For Us By Us urban clothing line he created in the 90’s that was worn by the everyday person to the hottest Black celebrities. The fashion business mogul also touched on FUBU’s new partnership with Forever 21, and the spring and summer line. 

For the For Us By Us Network, visit https://www.forusbyusnetwork.com or @forusbyusnetwork. To connect with J. Alexander Martin, visit http://www.jalexandermartin.com or @j.alexandermartin


Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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