On the launch of the For Us By Us Network, co-founder J.Alexander Martin sits down with SwagHer Magazine Editor-in-Chief, Fancy, and shares more exciting details about the network and how it feels to be the voice of the culture.
The new streaming network features quality content that aligns with hip hop culture and trends and targets Black people. It is also home to “The Making of Saucy Santana” which was highly anticipated by viewers and according to J. Alexander, the show was requested by viewers as well. The network offers three subscription packages, including a free one.
Being a Voice for the Culture
The Hollis Queens native has been in the game for 30 years. When asked what it feels like to be a voice for the culture, J. Alexander describes it as humbling. “I pray that I can be a voice and I don’t offend anyone in that respect, and if I do then I am going to apologize, in that respect, but I’m going to have to tell the truth and be authentic and do what God puts on my heart because again I’m only being the voice that you give me,” the former Navy SEAL says.
In this interview, J. Alexander talks about the 13 years he’s put into building the network along with co-founder Roberto “Rush” Evans. Before launching as a network, For Us By Us was a production company that sold content to venues like Fox Soul.
However, before the production company and the network, J. Alexander was known as Mr. FUBU for the For Us By Us urban clothing line he created in the 90’s that was worn by the everyday person to the hottest Black celebrities. The fashion business mogul also touched on FUBU’s new partnership with Forever 21, and the spring and summer line.