Sunday, July 14, 2024
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How I Overcame My Fear of Sales

Greetings CEO Chatter Crew,

It’s the first of the month and almost time for a new season, so I am looking back over how I have grown over the past few months, and I thought I would share how I overcame my fear of sales with you all. 

In the Beginning…

I used to absolutely hate sales, and I mean hate with a passion. If you are a past client of the magazine, it was probably Jarmel, our VP of Marketing, who brought you in because I dreaded trying to sell my products and services to people. Sure, I would be the one to create the service or product. I’d write all the copy and set the price and everything, but after that, I would pass it off to Jarmel and let him do his thing. You would only see or hear from me when necessary because I hated rejection, and people make me super nervous.

Boy, has that changed. Jarmel is still here and doing his thing, but I realized I was not practicing what I preached. I was always saying people need to see and connect with you in order to build the like, know, trust factor, but I was also usually behind the scenes. Therefore, the people I desired to work with- my ideal clients, did not know me. 

Then I Discovered….

Then one day, I saw Aprille Franks’s ad for her Sell Like a Girl course, and I decided I would attend. That was my first major step in the right direction because Aprille spoke about how there is a difference between the way men and women sell. Men are more aggressive for one. 

I had been thinking about this, but I had never heard that before. I hate when people are pushy about a sale. That’s a quick turnoff for me.

But I ended up being the person to ask what we do when people rebuttal our sales pitch. “Those are NOT your people,” Aprille replied. Aprille is a feminine-conscious business coach, and she explained that we don’t force our products and services on people and that we should want to work with people who want to work with us. At the time, I felt a little embarrassed about asking my question, but looking back, I am so glad that I did because her response was a game-changer for me. 

I joined Aprille CEO Collective shortly after that, and while there was a slight learning curve because I was new to her community, I’ve been learning ever since. Under her instruction, I’ve learned more about sales funnels, ads, systems and processes, and social media. But most importantly, I’m learning how to think like a CEO. 

But I did not stop there because I realized I also needed one-on-one coaching, and that is where my other coach Sali Bina came in. Sali is a sales coach, and she teaches me how to think like a salesperson, walking me through processes and showing me how to attract more clients and how to measure and track my consultations and use that data to assist me. 

I’ve paid almost 20k to work with Aprille and almost 3k to work with Sali. 

I invested in myself to improve my weaknesses, and I am seeing the rewards of my labor (and money, because chile…).

Why Am I Sharing All of This?

I’m sharing this with you guys today for two reasons. To share how I overcame my fear of selling but also to share the importance of investing in yourself. I could not afford to pay Aprille and Sali straight out, but I knew they were worth it, so I paid over 2k monthly to work with both. 

A lot of times, we wonder why our growth is stagnant, and it is because we are not investing in ourselves and doing the things we need to do to overcome our weaknesses. 

Take a S.W.O.T. analysis of yourself and see where there’s room for improvement. Then seek assistance. 

And if you need assistance with visibility, holler at your girl!


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Francheska Felder
Francheska Felder
Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.

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