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How to Lose a Publicist

We’re talking about how to lose a publicist today. Losing a publicist is not usually something that happens overnight, but it takes time as we probably allow things to build up a little, but it is very possible. 

 

On my reel the other day, I shared five ways, but I forgot one crucial reason, so I will be sure to include that one today as well. 

 

I thought this was important to discuss because oftentimes, when we think of service-provider and client relationships, we usually think about the service provider losing the client, but as a service provider, I know we get tired too. We can get rid of people also when it gets to be too much to handle. I added those last words because no one wants to miss out on money, but not all money is worth our time and energy.

 

Also, there may come a time when you just want to free yourself up for other opportunities or interests. In my situation, I think it was a mixture of both. 

 

Not Doing Your Part

Just because you are being provided service does not mean that there will be no work involved on your behalf. Even with your streaming services, you still have to set up your account and later select what you will watch. They do not do those things for you. 

 

The same applies to public relations. You must also do your part to ensure you get the results you desire. This may look like carrying out certain tasks or delegating them to your team but making sure they are done correctly and promptly. It may be as simple as making sure you are active on social media, but if you are asked to do it, you need to get it done because it is usually a part of something bigger. Maybe your publicist knows that one of the first things editors do is check your social media to see who you are.

 

Whatever the task may be, make sure you complete it. You hired these people because they are experts, so why not listen to them?

 

Not Showing Up for Interviews

One way to insult a publicist is to not show up for interviews and events they have secured for you. You may not know this, but oftentimes, it takes more than one email or call to an outlet before they even read or hear what your publicist has to say. So they have put much time and effort into securing your placement. To not show up insults them and the interviewer, which brings me to my next point.

 

Damaging PR Relationships

I think the bigger a publicist’s network is, the better their results, so we put a lot of energy into building relationships. While there is always importance in a name, it means twice as much in public relations, and our names are equally as important as our clients’ names because we use them to connect and expand. 

 

Whenever you are interviewed by an outlet or partnered with another organization in whatever way, that is a relationship created by your publicist. That is not to be taken lightly. You should always remember that you are also representing them, and your activity may affect the possibility of other clients being able to work with that median afterward. 

 

Furthermore, our connections are our tools, so we do not play about them. While you are bound to connect with media professionals, you should not try to sidestep your publicist nor speak ill of them or their contact in such a way that it can be harmful to their relationship. 

 

Not Finding Value in Your Services 

I know we are always talking about providing value, but sometimes, what we are providing others may not be of value to them. This may not bother some people as long as they can still invoice you, but for me, I would suggest we go our separate ways. I do not wish to be accepting money that you do not feel as if I worked for. I would rather you use it for whatever it is you really want. 

 

I had this happen before, and I sent the client an email and asked how did she honestly feel about my services. I sensed that no matter what results I got for her, they would not go over well because she did not want what I was presenting. Most publicists are passionate about their work, so to see it unappreciated…. Yea, I’m good, love.

 

Unrealistic Expectations

Similar to the above, unrealistic expectations can also be grounds for the termination of a contract with a publicist. Though we try to set expectations in the beginning and make sure there is understanding, some clients continue to move forward secretly with grandiose expectations. Ain’t nobody got time for that because will forever be spinning our wheels and wasting energy.

 

Non-Payment

This reason is pretty straightforward. You don’t pay, we don’t play. It’s really that simple. I’ve been consistently practicing public relations for about five years now, and I still get people who think they can try me out or think that maybe I will get them placement, and then they pay me. NO. It costs time and money (applications, supplies and tools, databases, and other services) to do what we do. 

So there you have it, six ways to lose a publicist. Fellow publicists, I’d love to know if you can think of some other reasons. Leave a comment below or shoot me an email at fancy@swagher.net.

 

Read more of my CEO Chatter blogs here.

Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.
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