Friday, June 14, 2024
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What’s Stopping You?

How I Decided to Just Go For It and Create bVideo Content


If you follow me on Instagram, you may have noticed I’m going live more and now creating more reels. Let me tell you all something! If my introverted/ambiverted self can make can put my fears and perfectionism to the side to create content videos, so can you! 


For a really long time, I couldn’t get it. It seemed like everyone was grasping the video concept, and I was terrified but also intrigued because as a journalist, “be yourself” is some of the most common advice I receive, so I knew it worked. I understood the process for the most part. Still, I couldn’t bring myself to do it.


I wrestled with this for a really long time. Meanwhile, I saw the power of video and content creation every day. 


Then I enrolled in Aprille Franks’s mastermind, and I noticed one of her common questions was, what’s stopping you? I also noticed that she always encouraged us just to be ourselves.


I began to ask myself that and realized what was stopping me was me. I was the one coming up with a list of things that could go wrong and never stopping to consider what could go right. I was overthinking things and causing them to be more complicated than they are. After all, the highest-paid female on YouTube is a seven-year-old girl. If she can do it, what’s stopping me? 


That fact, coupled with the fact that I didn’t have anything to lose if I actually took the time to create a video and publish it PLUS the fact that Aprille basically gave us the game as far as where social media and content creation is going, propelled me into a weekend of content creation. But what also motivated me is that I know I can’t be the visibility coach I aspire to be if I didn’t overcome my fear of video.


On Saturday, I played around on TikTok to better understand the platform. I learned that my more impromptu, silly videos did better than those I would upload from more perfect moments. I’m still undecided about TikTok, but I had also been sporadically sharing reels on my Instagram over the past few months, and I noticed those did exceptionally well. The same videos I shared on TikTok that didn’t do so hot did well on my IG. It’s a lot harder to get likes, but I hadn’t given up on it. 


Since I was already dressed and in makeup from my graduation ceremony on Sunday, I decided to create some reels. Unlike the times in the past when I felt like I was grasping at straws for ideas, I had several ideas. I chose three of them and went with them. I even did an outfit change since my makeup looked ok and so people wouldn’t think that all the videos were from the same day (though they were). 


I am proud of myself because video has plagued me for years, but I enjoyed it. It was unlike my usual desk work, but I have the equipment to do it on my own; I figured why not give it a try. I can’t wait to test my new reels. One shares tips, and the other two are inspirational. 



So I am sharing all of this with you guys because I know someone somewhere is watching everyone else excel in their respective field because they have mastered video and social media. Sis, I’ve been there, and it’s a hard place, but we have to make the conscious decision to put our fears aside and go for it. What’s stopping you? You, too, may enjoy it.




PS. Here’s a FREE copy of 7 Tips to Grow Your Instagram and Gain Visibility in 2022.

Also, join me for CEO Chatter LIVE tomorrow with CEO Asia Rivers of Talk Childcare. 

Francheska Felder
Francheska Felder
Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.

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