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3 Tips for More Engaging Reels

Are you ready to create more engaging reels?

I know everyone is saying, “Reels are in! Just make reels!” and that is true, but you do not want to be making reels that no one likes or engages with. There are still tips and strategies that we should be following when creating this short-form video content. 

As a Bulletin writer, we get quite a bit of insight into how the algorithm works. I say insight and not details because even my project manager sometimes is not sure how the algorithm works, but there are practices that she and her colleagues have noticed perform better than others. 

Who better to tell you how to use the tool other than the people who created the tool, and Instagram is a tool. 

Here are a few things that she shared with me and what I have gathered upon further intel. 

Make the first three seconds of your reel engaging. 

You want to hook viewers. For that to be the case, you need to grab their attention immediately and then hold it for at least three to four seconds. The video can be longer than that, of course, but the goal is to get them to stop scrolling and look at what you have going on.

With that in mind, I would also suggest you start your reel with a video as opposed to a still-image photo. From the tests I’ve been running on my own account, I see that people are more inclined to stop and watch when I begin my videos this way.

Remember, real people look at reels and decide which ones should get reach or not, so this is important. 

Here’s what else I’ve noticed. 

People like it when you share a story, and the video does not have to match the events of the story necessarily. It’s almost like your goal is two-fold, you want them to watch the video all the way through, but you also want them to learn something or walk away with some other information too. So the video and the content do not have to be related. 

I have begun sharing my story while also sharing information about things I am passionate about, like Black mental health. 

Last but not least….

Have fun. Imagine that this is your one shot of not just directing a movie but also starring in one. You did not come to see the camera. The camera came to see you. 

Meta says to have fun when making reels. This is a real reel tip from them, so remember to enjoy the moment. Yes, it’s work, but it’s also some of the easiest work you can do. Plus, you want to give off a welcoming vibe in your reels, regardless of if you are talking, dancing, or just sharing pics (in reel format). 

Now, who is ready to try their hand again at making reels? Let’s go!

And I would love to hear about what changes you’ve made or improvements you have seen. Just leave a comment below. 

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Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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