Home BUSINESS What I’m Working On or Recently Completed

What I’m Working On or Recently Completed


Today, I wanted to share a little about what I’m working on or recently completed. As a publicist and a creative, sometimes it’s hard to explain to people what I offer. So I thought readers could better understand all I do by sharing these little blogs. 

With all of our clients, I am seeking press opportunities, which means I am taking their pitch or drafting customized pitches tailored to fit the outlet that I am reaching out to and submitting them for interview opportunities. These outlets may be outlets our clients desire to be placed in or maybe outlets that we found that align with the client’s story and values. Sometimes, there may even be specific industry-related or local outlets.  

We recently wrapped up planning a book launch party with one particular client. For this event, we created all the announcement assets (graphics), submitted the event to event listing sites, sought and coordinated with the sponsors, and reached out to the local press. Simultaneously, we pitched the client for placement that may not have been local, and we had more success in that area. We also coordinated a live interview series with the client to help with the engagement on her Instagram and worked with another outlet for a book giveaway. Currently, for this same client, we are planning a book tour and preparing for another book giveaway with one of SwagHer’s preferred vendors, Zhi Bath & Body. 

Of course, we also need to keep the magazine popping, so we plan to host Profit & Secure HER Virtual Conference July 11-13, 2023. We created the announcement, online event spaces, and assets for this project and sold speaker and sponsorship packages. We’re currently coordinating interviews for the participants, and I am conducting interviews via email and on my podcast, CEO Chatter LIVE. My team is also assisting with the interviews while we are also rolling out announcements and e-blasts. 

I’ve also been writing more for the website.

So as you all can see, the life of a publicist and creative can be very busy. As you can see, there’s a lot of communicating back and forth with other entities and a bunch of creating from scratch.  

Should any of this sound like services you may be in need of, click here to schedule a consultation with me to see how we can work together.

For more CEO Chatter blogs where I share tips for Black women-owned businesses, click here.

Previous articleFaith Over Fear
Next articleEmbracing Authenticity: Celebrating the Power of Black Women Keeping It Real
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: