🎤 Chrisnatha Discusses the Importance of Visibility (00:05 – 01:18)
- Topic: Increasing visibility for small businesses and entrepreneurs
- Emphasizes the importance of both online and offline strategies
💼 Establishing Strong Online Presence (01:18 – 03:43)
- Create a likable brand with a clear face and story
- Share information about your business, products, and services
- Ensure easy contact and booking methods
- Optimize online content for search engines
- Leverage social media platforms effectively
🤝 Networking and Collaboration (03:43 – 05:44)
- Attend industry events, conferences, and trade shows
- Participate in panel discussions or speak at events
- Join professional associations and local chambers of commerce
- Collaborate with other businesses for cross-promotion
📰 Leveraging Public Relations (05:44 – 08:04)
- Use press releases to announce new products or company milestones
- Pitch stories to local media outlets (newspapers, magazines, online publications)
- Offer expert commentary on industry trends
- Utilize online PR services like HARO (Help a Reporter Out)
- Consider PR services offered by SwagHer magazine and Media
💡 Offering Value to Audience (08:04 – 09:41)
- Provide free resources, live streams, masterclasses, or webinars
- Create downloadable ebooks or guides
- Host virtual summits, workshops, and in-person events
- Run contests and giveaways
- Organize or sponsor community events
💰 Paid Advertising and Influencer Marketing (09:41 – 10:31)
- Implement paid advertising campaigns
- Use retargeting ads for interested visitors
- Consider influencer marketing partnerships
🛠️ Enhancing Customer Experience (10:31 – 12:43)
- Focus on excellent customer service
- Encourage customer reviews
- Implement loyalty and referral programs
- Gather and act on customer feedback
- Resolve issues quickly
📊 Tracking and Analyzing Efforts (12:43 – 14:58)
- Monitor what strategies are working and which aren’t
- Use data to refine marketing strategies
- Be open to new approaches based on data insights
- Pitch to local media outlets for increased visibility
- Consider PR opportunities with SwagHer Magazine and Media
About Chrisnatha:
Chrisnatha Derosier is a Certified Life Coach, Author, Speaker, and Media correspondent. She is the founder of the Masterpiece Coaching & Consulting Firm.
She is funky, soft, and just plain fabulous! She has captivated audiences at universities, conferences, summits, and retreats. Named the Urban League of Broward County’s “Success Story,” Chrisnatha is making her mark in her community as well as in the world at large. She has been seen on television as well as featured on various radio and podcast shows both nationally and internationally.
Chrisnatha Derosier helps her clients to discover the Masterpiece within by owning their greatness in their daily lives and businesses. She educates and empowers her clients to start their own businesses, write their first books, and to flourish in their speaking careers. Through her company, Masterpiece Coaching & Consulting Firm, she helps authors, speakers, and creatives through her online school, the Masterpiece Institute by way of webinars, ebooks, and online courses.
This video was pre-recorded on Facebook, but you can watch live episodes with Chrisnatha every Wednesday at 11 AM CST on our Facebook.
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