In this exclusive feature for SwagHer Magazine, we sit down with T’Juanna Winters, owner of Lizzie Lu Luxury Treats. As a Black woman carving her own path in the confectionery industry, T’Juanna’s journey is one of care, creativity, and meaning. Our readers will discover how her passion for sweets, deeply rooted in family traditions, has evolved into a luxury brand that’s redefining indulgence. From overcoming challenges to inspiring future entrepreneurs, T’Juanna offers valuable insights while teasing exciting new ventures on the horizon.
Please enjoy our interview!
As a Black woman in the confectionery industry, what message do you hope your success sends to aspiring chefs and entrepreneurs, particularly those from underrepresented communities?
I hope my journey with Lizzie Lu Luxury Treats shows aspiring chefs and entrepreneurs that there are no limits to what they can achieve, regardless of the obstacles they may face. Representation matters, and I want them to see that their dreams are valid and achievable. My message is simple: your culture, your story, and your uniqueness are your strengths. Use them to create something that’s authentically you and know that you can carve out your own space in any industry, no matter how saturated or exclusive it may seem.
Please tell us what you enjoy most about being an entrepreneur.
I love the freedom to express my creativity and turn my vision into reality. Being able to build something that honors my family and my heritage while creating opportunities for others is deeply fulfilling. I also enjoy the community aspect — connecting with other Black entrepreneurs, sharing resources, and uplifting each other as we navigate this journey together. Entrepreneurship allows me to leave a mark on the world in a way that feels meaningful and true to who I am.
What has been the most memorable moment in your career so far?
One of the most memorable moments was the day I saw Lizzie Lu products in a major retail store for the first time. It was a surreal experience to see something that started in my kitchen on the shelves for everyone to enjoy. Another highlight was the positive feedback we received after launching on Amazon — it confirmed that the love and care we put into our treats resonate with people beyond our local community. Those moments reminded me that all the hard work was worth it.
In building Lizzie Lu Luxury Treats, what has been the most unexpected challenge, and how did you overcome it?
The most unexpected challenge has been balancing growth with maintaining our brand’s integrity and quality. Scaling a business can be tricky — especially when you’re committed to keeping that handcrafted, luxurious feel. We overcame this by refining our processes without compromising the core values that make Lizzie Lu special. It took time and some trial and error, but we found the sweet spot that allows us to expand while staying true to our roots.
How do you navigate work-life balance?
Work-life balance is something I’m constantly working on. I’ve learned the importance of setting boundaries and making time for self-care. I prioritize my schedule, ensuring I carve out moments for family, rest, and activities that recharge me. Delegating tasks and trusting my team have also been crucial. I’ve realized that to be at my best for both my business and my loved ones, I have to be intentional about taking care of myself first. We understand that you’re currently on the brink of scaling your business and introducing even more innovative products to the market.
We understand you’re currently on the brink of scaling your business and introducing even more innovative products. What exclusive news can you share with us today?
I’m thrilled to announce that we’re launching a line of new ice cream flavors that perfectly complement our popular barks! We’ve taken the flavors our customers love from our barks and transformed them into indulgent ice creams that offer the same luxurious experience in a different form. Whether you’re a fan of our rich chocolate barks or our fruity creations, there’s an ice cream flavor that will bring those same notes to life in a creamy, delicious way. This expansion lets our customers enjoy a complete dessert experience, pairing the barks and ice creams together for double the indulgence!
In what ways do you continue to maintain the highest standards of quality and creativity, ensuring that your brand is synonymous with luxury and indulgence?
We maintain our standards by never compromising on ingredients and being meticulous about our production process. Quality control is a top priority, and we’re always refining our recipes and presentation. As for creativity, we stay inspired by tapping into trends while also drawing from nostalgic flavors and experiences. We listen to our customers and challenge ourselves to deliver something fresh and exciting while staying true to our luxury ethos.
What’s a super fun fact about yourself that many people are not aware of?
A fun fact about me is that I’m an avid thrifter! I love the thrill of hunting for unique pieces and giving them a new life. Whether it’s vintage clothing, home decor, or one-of-a-kind finds, I enjoy the creativity that comes with repurposing items and integrating them into my personal style. Thrifting is more than just a hobby — it’s a sustainable way to shop and adds a personal touch to everything I do, much like my approach to creating our luxury treats.
What do you want your legacy to look like as a business owner?
I want my legacy to be about more than just success in business — I want it to be about inspiring others to dream big, work hard, and uplift their communities. I hope people remember me as someone who led with purpose, stayed true to her roots, and built something that made others feel valued and seen. Ultimately, I want to leave behind a brand that’s known for both quality products and a commitment to giving back.
How can we keep up to date on social media?
You can stay connected with us on Instagram @LizzieLuLuxury_Treats. You can also find us on TikTok! We regularly post updates, new product launches, and behind-the-scenes content. Also, be sure to subscribe to our newsletter through our website for exclusive offers and first dibs on new releases!
Read more lifestyle, entertainment, fashion, and beauty interviews by Tammy Reese| @tammyreesemedia.
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