BUSINESS, CEO CHATTER

Setting Clear Goals- Beginning-of-the-Year PR Tip

FancySwagHer

January 8, 2024
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Setting clear goals is the first thing I aim to do to start my new year. As we are all claiming a blessed and prosperous year, this is also advice I would give others as a beginning-of-the-year PR tip if they are wondering how to start their public relations task.

Why Set Clear Goals

Setting clear goals motivates us to keep our heads in the game. Life is not simply happening to us but for us because we have clearly defined what we want to achieve. It gives us the ability to measure the true success of our work, which then helps us determine if we have been effective or not. Clear goals are usually measurable, so you can track the progress and success of your public relations efforts. They also help to hold you accountable.

Black woman at table writing out goals in notebook. — Photo by it:JLco – Julia Amaral

How to Set Clear Goals

One essential tip for setting clear goals is to make them SMART. SMART is an acronym that stands for:Specific: Clearly define what you want to achieve. Avoid vague or general objectives, and provide precise details about the desired outcome.

Measurable: Establish criteria for measuring progress and success. Having quantifiable metrics allows you to track your achievements and adjust your approach if necessary.

Achievable: Ensure that your goals are realistic and attainable. While it’s good to aim high, setting impossible objectives can lead to frustration and demotivation.

Relevant: Align your goals with your overall business strategy and mission. Ensure that they make sense in the context of your organization’s broader objectives.

Time-bound: Set deadlines or timeframes for achieving your goals. This adds a sense of urgency and helps prevent procrastination. It also allows you to evaluate your progress within a specific period.

Applying the SMART criteria to your goal-setting process enhances clarity, provides a structured framework, and increases the likelihood of successful outcomes.

Planner for Money & Goal Setting ( I get no commission from this. I just thought it was cool.)

In summary, setting clear goals in PR and business provides a framework for success, helps measure progress, and encourages accountability. With the steps above, you are sure to be able to set your goals for 2024. Don’t forget to place them somewhere you can look at them daily.

Stay tuned for more beginning-of-the-year PR tips!

Enjoyed this article? Check out more CEO Chatter articles and podcast episodes.

Black business women, BUSINESS, CEO Chatter, Fancy, goal setting, goals, setting clear goals

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FancySwagHer

Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.

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