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10 Business Visibility Tips for Small Business Owners

Business visibility refers to the extent to which a company is known and recognized in its industry and by its target audience. It encompasses the company’s brand awareness, reputation, and overall presence in the market. Potential customers easily find a company with high business visibility, has a positive reputation, and is seen as a leader in its industry. 

There are many ways that small businesses can increase their visibility and reach a wider audience. Here are some suggestions:

  1. Optimize your website: Your website should be easy to navigate and optimized for search engines so that potential customers can find you when searching online.
  2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you connect with your target audience and build a community of followers. Share engaging content regularly to keep your audience interested.
  3. Invest in paid advertising: Consider running paid ads on social media or search engines to reach a wider audience. Pay-per-click (PPC) advertising can be a cost-effective way to target specific keywords and demographics.
  4. Attend networking events: Attend local business events and networking events to meet other entrepreneurs and potential customers. This is a great way to build your brand and make valuable connections.
  5. Offer promotions and discounts: Everyone loves a good deal! Offer promotions and discounts to attract new customers and keep existing ones coming back.
  6. Get listed on online directories: Make sure your business is listed on online directories such as Google My Business, Yelp, and Yellow Pages. This will help potential customers find you when searching online.
  7. Collaborate with other businesses: Partner with other businesses that complement your products or services to reach a wider audience. For example, if you own a restaurant, you could partner with a local brewery to offer a beer-pairing menu.
  8. Create valuable content: Write blog posts or create videos that provide value to your target audience. This will help establish your business as a thought leader in your industry and attract more customers.
  9. Attend trade shows: Trade shows are a great way to showcase your products or services to a targeted audience. Make sure you have eye-catching signage and promotional materials to stand out.
  10. Use email marketing: Email marketing is a cost-effective way to stay in touch with your customers and promote your products or services. Send regular newsletters and promotional emails to keep your customers engaged.

Remember, the key to increasing your visibility is to be consistent and persistent in your efforts. Try out different strategies and see what works best for your business.

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Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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