Thursday, November 30, 2023
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4 Benefits of Visibility

Greetings y’all, 


If you haven’t noticed, I have begun branding myself as a visibility coach. Yes, I am still a publisher and publicist, but I realize that while not everyone may know they need PR, they agree they need visibility. 


We all understand that being a best-kept secret keeps us broke, but do you know the other benefits of visibility. I’d like to share four with you all.


Builds Brand Awareness


Unless you are a brand like Apple or Nike, who couldn’t use more brand awareness? But then again, if you hadn’t noticed, these brands still buy ads, strategically build partnerships, sponsor events and organizations, and promote as much as possible. Why? Because people must be familiar with your brand. Most consumers first research a product or service before they purchase it, and the more visible you are, the more likely they are to do business with you.


Stand Out From the Competition


There are few businesses operating today that do not have a competitor. What makes your target market choose you over them? Whatever your unique selling proposition may be, your audience needs to know as well, and the more familiar they are with your brand, the more likely they are to think of you. 


Increases Sales


Piggybacking off the above, the more recognizable and favored you are, the more inclined people are to buy from you. People buy from people that they know, like, and trust. They cannot like and trust you if they don’t know you. 


Make a Bigger Impact. 


Visibility allows you to make more of an impact. Many of us want to make a difference in the world. While it’s possible to do so with little funds and credibility, the chances of doing so are higher when we establish ourselves as an authority. 


Now, do you understand the importance of visibility? The more exposure you have, the higher your chances of success. By showing up online and in the press, people get to experience the best product/service you have to offer, YOU! Visibility helps to build brand awareness, separates us from the competition, increases sales, and allows us to make a more significant impact. 


Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska "Fancy" Felder is the founder/publisher/EIC of SwagHer Magazine. She is a -Single mother of 3 -Libra - Trapping scribe -Lover -Mental health advocate - Country girl -Proud, liberated Black goddess ________________________________________ Long Bio: Francheska “Fancy” Felder is the owner of Fancy’s Thoughts and the award-winning publisher and editor-in-chief of SwagHer Magazine, a lifestyle and empowerment publication for the Black woman who likes to keep it real in life and business. The magazine doubles as a PR boutique offering public relations services and visibility coaching, and Fancy strategically executes brand campaigns for Black women CEOs, coaches, and authors. The former teen mom started the company in 2010 while working as an exotic dancer, but soon after, her love for empowering Black women led her to abandon that lifestyle. She has received awards for her work as a positive news publisher and journalist telling the stories of Black women and other informative news that the Black community finds relevant, including the severe topics of Black mental health and domestic violence. The podcast she co-hosts with Arnya T.M. Davis, Theories & Thoughts, also continues these conversations. Fancy publicly speaks about her battle with bipolar disorder with hopes of helping others begin their wellness paths. She also shares her mental health story in contribution to the I Am a Black Woman- Next Level anthology, an Amazon Best-Seller. In the summer of 2022, RallyUp Magazine, a mental health magazine, featured Fancy as their cover story, where she opened up about receiving her diagnosis. The McComb, Mississippi native is part of Facebook’s independent journalism project, Bulletin, where she publishes The Higher South, and she was a member of the NABJ Entrepreneur Academy powered by CafeMedia in 2021. The Glambitous Guide to Self-Love, Peace, and Confidence contributor is an avid learner and creative. Currently, she is attending Southern University A&M College, completing her bachelor's degree and rearing her three young adults. Fancy enjoys learning more about spirituality, Black history, and feminism in her free time, along with yoga and walking.

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