Black entrepreneurs have always built from ingenuity, community, and resilience. Barter Black® is transforming that legacy into a modern system — and bringing it to cities across the country.
Launching February 2026, the Barter Black® App Launch Tour introduces a platform intentionally created for entrepreneurs who are done choosing between growth and affordability. With the app, business owners can trade services without cash, helping them scale faster and smarter — because collaboration is a viable growth strategy, not a backup plan.
“I created Barter Black® after seeing too many strong business ideas stall, not because founders weren’t capable, but because they couldn’t afford to hire the help required to grow,” says Founder & CEO Nicole Murphy. “This platform exists to remove that barrier and turn collaboration into a real growth strategy.”
The Problem
Black-owned businesses don’t fail from a lack of talent or vision. They fail from a lack of access — to funding, infrastructure, and the ability to hire operational support. Barter Black® interrupts that cycle by giving entrepreneurs a practical way to build teams, get help, and grow without waiting on capital.
The Moment
Entrepreneurs are realizing that hustle alone isn’t sustainable. Barter Black® is launching at a time when founders are ready to collaborate differently, build smarter, and stop burning themselves out trying to do everything solo. Access, visibility, and community are becoming just as essential as funding.
To Know
You don’t need to “wait until you have more money” to build the business you want. You need the right people, the right systems, and a community that understands mutual support. Barter Black® is helping entrepreneurs build teams — not just brands.
The Tour — Where Collaboration Meets Currency
The Barter Black® App Launch Tour blends culture, community, and commerce through app demonstrations, networking mixers, partner activations, and virtual events designed to spark collaboration in real time.
Tour Dates:
• 2/5 — Virtual App Launch Event
• 2/5 — Bowie, MD (Official Launch Mixer)
• 2/10 — Virtual (Triumph in the Trenches, Official Event Partner)
• 2/13 — Houston, TX (Networking Mixer)
• 2/21 — Virginia Beach, VA (Brunch, Official Event Partner: House of PRVLG Inc.)
• 2/21 — Atlanta, GA (Networking Mixer)
• 2/25 — Virtual Speed Networking
• 2/28 — Brooklyn, NY (Networking Mixer)
• 3/13 — New Orleans, LA (Networking Mixer)
Powered by community. Hosted by Barter Black®.
About Barter Black®
Barter Black® is a marketplace app that turns collaboration into currency. By allowing entrepreneurs to trade services without cash, the platform increases access to resources, removes financial barriers, and expands opportunities for growth. Barter Black® is on a mission to support 100,000 Black-owned businesses through collaboration, visibility, and community.
Media + Press
For interviews, contact fancy@swagher.net.
For press passes, register at https://barterblack.app/apply
