Power moves are being made in the world of Black entrepreneurship. Barter Black®, founded by Nicole Murphy, has officially tapped SwagHer PR to serve as its public-relations partner — a collaboration rooted in shared values of visibility, collaboration, and community wealth-building.
A Digital Ecosystem Built on Exchange
Barter Black® is a first-of-its-kind digital platform designed to help Black entrepreneurs exchange products and professional services through bartering, think of it as a Fiverr for Black businesses. By eliminating traditional financial barriers, it empowers founders to grow their businesses through resource exchange and authentic collaboration. What began as an innovative idea to help small business owners thrive has evolved into a vibrant ecosystem for connection, empowerment, and economic sustainability.
The platform’s impact has already captured national attention, with features in outlets such as Black Enterprise, where Murphy discussed her mission to “normalize bartering” within Black business communities and provide equitable pathways to entrepreneurship.
Redefining Wealth, Together
Currently, Barter Black® is preparing for its app launch in February 2026. At the core of its work is a powerful redefinition of what wealth looks like in Black communities. Rather than measuring success solely by financial capital, Murphy champions a vision of community-driven wealth — one built on trust, relationships, and shared opportunity.
“Community-driven wealth means building systems that prevent Black businesses from failing due to a lack of funding or their inability to hire. It’s using our skills and resources to lift each other up and create access together,” says Murphy.
A Partnership with Purpose
Through this strategic partnership, SwagHer PR will lead Barter Black’s public relations and communications efforts, amplifying the brand’s voice through storytelling, media engagement, and high-impact visibility opportunities. Together, both brands will spotlight the ingenuity, resilience, and brilliance powering today’s Black business movement.
As the media and communications arm of SwagHer Magazine, SwagHer PR has built a reputation for elevating the visibility of Black women founders and cultural innovators. Partnering with Barter Black® is a natural alignment as both are unapologetically committed to legacy-building, empowerment, and authentic storytelling.
A New Era of Collaboration
This collaboration represents more than a PR partnership; it marks a union toward visibility with purpose. Two powerful Black-owned brands are joining forces to reimagine what ownership, access, and community growth look like in the digital age.
Stay tuned as SwagHer PR and Barter Black® continue to create intentional spaces for Black entrepreneurs to be seen, supported, and celebrated.
