It has been reported that 41% of Black businesses have closed for good due to COVID-19. That fact is a devastating reality for some, and because the, seemingly, on-going pandemic crisis doesn’t appear to be going anywhere any time soon, closing doors is a very haunting possibility for others who are holding on to survive. There is, however, another side to the story that offers a more encouraging possibility, which is the fact that there are Black businesses that are thriving!
“Black businesses are growing even in the midst of crisis,†confirms Lamar Tyler, minority business expert and founder of the international Black business network, Traffic Sales and Profit (TSP). “Especially, those that are positioned to leverage digital marketing and sales strategies.â€
Traffic Sales and Profit is the premier community for purpose-driven African American entrepreneurs.Â
With a network of over 13.9K members, who are owners of everything from brick-and-mortar stores to e-commerce brands to service and product-based businesses, Lamar Tyler has been instrumental in providing surefire systems and strategies that help small businesses and entrepreneurs grow, scale and generate profits with ease.
Tyler adds, “Black businesses need a safe space where they can lean in for support around the three keys to growth that we’ve discovered over the years. They are mindset, strategy and execution. Without all three, it’s impossible to grow and reach your goals.â€
Tyler’s keys of success are proven through the startling accomplishments of his private mastermind cohort. A collection of 100+top-performing businesses, including
AfricanAncestry.com,Â
CurlMix,Â
Izzy and Liv,Â
Freres Branchiaux,Â
Confidence By Gabby Goodwin,Â
CurlKit,Â
Urban Intellectuals,Â
Naturalicious,Â
Bamblu and theÂ
Nikki Klugh Design Group, the TSP Mastermind is a 12-month mentorship program designed to elevate businesses to their next level of success.
Within the last year, from July 2019 – July 2020, the TSP Mastermind has, collectively, generated over $49M in revenue, with their most record numbers being earned during COVID months!
“Our companies have thrived in spite of the challenges that we, historically, see with Black businesses,†shares Tyler. “The success of our mastermind program reveals what can happen when Black business owners get the encouragement, support and tools they need to grow. When we come together with a focus on growth and scaling, nothing can stop us.â€
What’s happening in the TSP Mastermind is a unique story that needs to be told as an encouragement to anyone in business. Under Tyler’s direction, the guidance, strategies and resources that they provide helps others to rebuild, pivot and thrive despite various uncertainties.
Tyler concludes, “We’ve heard time and time again that ‘your network is your net worth,’ which ultimately means that you are the sum of the people you spend the most time with. TSP gives Black businesses and entrepreneurs the chance to surround themselves with other people that are on the same journey, experiencing the same struggles and really ‘get’ what it takes to push through, rise above and succeed. We often say at TSP, ‘When you sit with winners the conversation is different,’ and I’m proud to report that all we do is WIN!â€
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