Heating up the summer, St. Petersburg, FL rapper Project Youngin unveils a new single and music video titled “Love Don’t Love Nobody” today off his forthcoming mixtape Letter From The Projects. Listen to the track HERE via Motown Records / 100K Management. Watch the music video HERE.
The track illuminates the power of his magnetic and melodic flow. Backed by trap piano and sparse beats, he leans into confessional verses before carrying the heartbreaking hook, “A broken heart cause more pain than a broken bone that’s solid…gotta watch who you love cause love don’t love nobody, I promise.” In the accompanying visual, he feverishly scrawls his thoughts and vivid emotions in a notebook, tossing aside the pages overlooking a roaring thunderstorm. It reflects the power and pain of the song.
The single arrives on the heels of his fan favorite track “Private.” The music video is nearing half-a-million video views. Meanwhile, his most recent project, Bigger Blessings, has posted up millions of streams and continues to gain traction highlighted by “Doormat” [feat. Pooh Shiesty] and “Bodies” [feat. Hotboii].
About Project Youngin:
Project Youngin has always had to hustle for what he wanted —he learned from an early age that no one would be handing him a damn thing. That’s been true since he was growing up in St. Petersburg, Florida, but even more so since he started making music, honing the complex sound that’s surging through his home state and far beyond. He has an innate ability to blend beautiful melodies and a fluttering flow with drill-inspired darkness, mining the depths of his past for moving, vivid stories. On his 2021 mixtape, Bigger Blessings, Project Youngin lays out his life philosophies. The title is an ode to all the things he’s been through, how many times the odds were a million-to-one and yet he pushed on. He offers up lines about hopping on jets with $50k in a duffle, but there are also songs like “War with Myself,” which wrestles with feelings of betrayal and paranoia. He balances boastful bars and pouring his heart out with ease, letting the emotions flow. This versatility is enabled, in part, by his deal with Motown Records and 100K Management. Finally, Project Youngin is elevated to the same stage as so many modern rap greats —now his labelmates. He’s thrilled to be here, but he’ll never assume his work is done. With the ability to turn sensitive feelings into moving melodies and craft bitter, bristling bars —often on the same tracks, Project Youngin is ready to take the throne among hip-hop’s elite.
About Tahyira Savanna: Tahyira is a lifestyle journalist and writer. Her interest includes human stories and introspection. She interviews everyday people doing their part to make our world a happier place.