Last week my interview with The Ebony Mashup was released. I enjoyed speaking with LaShaunda and Mike, the husband and wife team of co-hosts, about the importance of having a strategy and an end goal.
We discuss other interesting stuff as well, but give it a listen. I share the benefits of strategic planning towards the end of the interview.
No time to listen? Well, here are the three benefits.
A clear strategy helps to create the vision and direction of the whole organization.
- Direction- Strategy provides direction and once you have direction you can then break down what needs to be done to fulfill your vision because then you can create action plans.
- Prioritization- Strategies help us prioritize, which so many business owners struggle with, and aligns our activities. With a strong strategy, one can more easily distinguish between what’s beneficial to their desired outcome. So strategies also help with decision making because it serves as a business compass.Â
- Accountability-  When you have a strategy in place, it’s easier to hold you, your team, vendors, and whomever else accountable and establish more commitment. I struggled with this when I wasn’t as strategic and it was like nothing was getting done and then I’d discover that whomever I was counting on didn’t understand their part in the process but there was never really a process. But now you have more of a process and everyone should know their part. And the strategic plan will clarify who does what.
I can tell you first hand, not having a clear strategy can and will have you all over the place ready to pull your hair out. I’ve been there. I am like the poster child of not having a real strategy, but I made a conscious decision to change that.
If my past story sounds like your current situation, let’s talk. We offer FREE 30-min consultations. Schedule yours.
Until next time…
About The Ebony Mashup
The Ebony Mashup will redefine representations of Black Love, Culture, Family, and Community. It is an eclectic fusion of casual and thought-provoking conversations, designed to spread love, educate, empower, uplift, unite, and maybe even make you laugh!
