Thursday, June 13, 2024
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Faith Over Fear

In a captivating interview with Beacon Fyah, also known as Anthony Morris, we delved into his personal journey of self-discovery and purpose. As the founder of NuFyah Marketing and an experienced coach, Beacon shared valuable insights on incorporating spiritual principles into his coaching approach, overcoming fear and insecurity, and empowering individuals to achieve their goals.

Beacon’s path toward discovering his true identity and purpose was a transformative one. He candidly revealed that he had once found himself falling apart, striving to meet societal expectations and sacrificing his own happiness in the process. It took a series of life-altering events, including the breakdown of his marriage, depression, a bipolar diagnosis, and a stage four cancer diagnosis, for Beacon to confront his own mistreatment of himself and embark on a journey of self-awakening. The culmination of those things gave him new and fresh fire to press forward and share his message with the world.

Through this introspective process, Beacon realized the prevalence of the identity crisis that afflicts many individuals. He understood that a person cannot fulfill their purpose without first understanding their true identity. Drawing from his own experiences, Beacon developed the Awakening Model, a unique coaching approach aimed at helping clients unearth their intrinsic greatness, tap into their untapped potential, and live their best lives.

One of the key aspects of Beacon’s coaching approach is the incorporation of spiritual principles. He believes that these principles hold immense power, surpassing even the laws of physics, and enable individuals to manifest their desires in the natural world. Beacon emphasized the importance of changing one’s mindset. By helping clients challenge limiting beliefs and embrace unlimited mindsets, Beacon empowers them to manifest their desired success and fulfillment.

“You have to push yourself beyond yourself to find yourself,” says Beacon. Addressing the fear and insecurity that often accompany major life transformations is another crucial element of Beacon’s coaching approach. Rather than encouraging clients to overcome fear, he helps them see fear differently. Beacon acknowledges the validity of fear and the unknown in the transformation process but encourages clients to move forward despite their fears. By cultivating courage and bravery, clients can face their fears head-on and refuse to let them hinder their progress.

Beacon’s coaching success stories are a testament to the effectiveness of his approach. One notable example is Jill, a fellow life coach who initially sought his guidance to improve her business. However, Beacon discovered deep-rooted issues that needed to be addressed, and through their coaching sessions, they uncovered a kindred spirit. Beacon guided Jill in unearthing her true identity, resulting in the completion of two book projects, the establishment of a YouTube show, and the expansion of her services. Jill’s transformation exemplifies the transformative power of life coaching and its ability to impact not only the individual but also those they serve.

When faced with resistant or skeptical clients, Beacon takes the time to understand their concerns and misconceptions about coaching.  By explaining his unique coaching approach, sharing testimonials of those who have experienced success and awakening, and dispelling misconceptions about get-rich-quick schemes, Beacon strives to establish trust and demonstrate the true value of coaching.

Balancing the personal and professional development needs of his clients is of utmost importance to Beacon. At Life Alchemy Transform, he tailors coaching packages and programs to individual life needs, recognizing that personal and professional growth are intertwined. By developing fluid systems that adapt to diverse circumstances, Beacon ensures that clients maintain balance and perspective as they navigate life’s challenges.

In Beacon’s view, the biggest challenge individuals face in discovering and fulfilling their true purpose is the universal identity crisis. Without a clear perception of one’s identity, it becomes challenging.

Beacon’s belief is that everyone needs a life coach to reach new heights of success and personal development.


Connect with Beacon below:





Interview Done by: Khadijah Phillips| Khadijah Phillips is a highly driven woman who was born to break barriers. She proves that when powered by purpose, women are unstoppable. She’s built her storied life and career brick by brick, fighting fears, failures, and setbacks to have the success she’s always known was hers to claim. Today, she personifies what it means to ascend above adversity while inspiring countless others to do the same through her media company and strategic partnerships. You can follow her on Instagram @bestiesmedia and check out her website,



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