One of the best-kept secrets for entrepreneurs who want to grow their brand is LinkedIn. LinkedIn is one of the best places to share content, start discussions, and build thought leadership. Most people think it’s career-focused, but that couldn’t be farther from the truth. One of the best things is that the audience on that platform is already in a business and buying mindset. They are looking to make connections and more.
Here are some tips on how to use LinkedIn for your business:
- Share Engaging Content
One of the best ways to use LinkedIn for marketing is by sharing engaging content. These could be blog posts, articles, infographics, videos, or even status updates about your industry.
No matter what type of content you share, ensure it’s interesting and relevant to your audience. Boring or irrelevant content will not only fail to engage your target market, but it could also hurt your brand’s reputation.
- Join Relevant Groups/Create A Group
Another great way to use LinkedIn for marketing is by joining relevant groups. There are tons of groups on LinkedIn covering just about every topic imaginable, so there’s bound to be one (or more) that’s a good fit for your business.
Not only will joining a group give you access to a new audience, but it can also help you build industry relationships and establish thought leadership. Just be sure to participate in the group discussions and add value to the conversation. Â
You can also start your own group and build an audience in your niche.
- Create a Company Page
If you haven’t already, one of the best things you can do for your LinkedIn marketing efforts is to create a company page. Your company page is like a mini website on LinkedIn, and it’s a great way to showcase your brand and promote your products or services.
Be sure to include all the important information about your business on your company page, such as a brief overview, contact information, links to your website, and more. You should also regularly post updates and share content from your company page to keep your followers engaged.
- Run LinkedIn Ads
Another effective way to use LinkedIn for marketing is by running LinkedIn ads. LinkedIn offers a variety of ad types, including text ads, video ads, and sponsored content, so that you can choose the best option for your marketing goals.
LinkedIn ads can be a great way to reach a larger audience, promote a new product or service, or even generate leads. Just be sure to create targeted ad campaigns and test different strategies to see what works best for your business.
- Host a LinkedIn Live Stream
Looking for something unique to add to your LinkedIn marketing strategy? Why not host a LinkedIn Live stream? LinkedIn Live is a relatively new feature that allows businesses to live stream video content in real time.
Live streaming is a great way to connect with your audience, build thought leadership, and generate leads. Plus, it’s a great way to stand out from the competition on LinkedIn.
Ready to start using LinkedIn for marketing? These tips should help you get started. Just remember to be creative, add value, and always keep your target market in mind.
Article Written by: Khadijah Phillips | Khadijah Phillips is a highly driven woman who was born to break barriers. She proves that when powered by purpose, women are unstoppable. She’s built her storied life and career brick by brick, fighting fears, failures, and setbacks to have the success she’s always known was hers to claim. Today, she personifies what it means to ascend above adversity while inspiring countless others to do the same through her media company and strategic partnerships. You can follow her on instagram @bestiesmedia and check out her website www.bestiesmedia.com.
