From Lincoln Center to Disney: Nino Reyes’ journey of excellence and influence has been inspirational. Nino Reyes is not just a name but a force in the world of journalism and digital marketing. As an Afro-Latina trailblazer, Nino’s dynamic career has seen her rise to prominent positions at Lincoln Center for the Performing Arts and The Walt Disney Company. Her work, spanning across marketing, media operations, and journalism, showcases a relentless commitment to excellence and diversity. From crafting influential narratives to mentoring the next generation of media professionals, Nino’s impact is both profound and far-reaching, making her an inspiring figure in the industries she touches.
Your career started in a diverse range of fields, from journalism to digital marketing. Can you share a defining moment early in your career that solidified your passion for media and storytelling?
Nino: A defining moment early in my career that solidified my passion for media and storytelling was when I began working at my college’s FM radio station. I instantly fell in love with being on the radio. I loved the idea of programming, working the boards, uploading music, training new DJ’s and hosts — while having my own show, simultaneously. This is when I really learned to produce shows and quality content, and that’s when I knew that this was truly my passion.
Your involvement with the Black Women in Media Conference and Black Girls in Media community organization demonstrates a strong commitment to mentorship. How has your own experience as an Afro-Latina media professional influenced your views on diversity and inclusion in the media industry?
Nino: I am very committed to the idea of giving back to my community and to amplifying the voices of young Black and Brown women. I believe that those who continue to receive blessings throughout their lives and careers are those who make it their life’s work to continuously give back to their people. I give back to my community by sharing my wisdom, my knowledge, and resources. I believe it is my life’s calling to help other people up — to help US get into rooms that we are DESERVING to be in. I believe that everyone who is reaching immense levels of success should be doing the same for their community. This is how we win as a collective (versus us waiting on others to save us).
What would you say have been the most memorable or impactful moments in your career so far? Why?
Nino: One of the most memorable experiences in my career was being able to bring my mom to two bookings that I had. I was booked for a public speaking engagement for a non-profit organization, where I was able to share my career and journey with students from Queens, NY. My mom was able to sit in the room and witness what God has called me to do. I saw her eyes light up in joy — and that was a priceless feeling for me. Later that day, I was booked at a TV studio for an interview, and my mom’s face was priceless. I think that’s when I realized that I had really made it. As much as I desire more, I realize that everything I do is for my family.
As a press ambassador for The NAACP, how do you approach the responsibility of engaging with significant cultural and social narratives?
Nino: Being able to collaborate and work with BET and The NAACP has been a blessing since it is very much aligned with my vision. I find an extreme importance in being involved in cultural and social narratives that empower the Black community. I love being involved with two organizations that amplify the voices of Black artists, talent, and creatives. I believe that it’s our responsibility to put ourselves and our community on a pedestal.
Is there a meaningful quote that you live by? If so, what is it?
Nino: “Just like the lotus, we, too, have the ability to rise from the mud, bloom out of the darkness, and radiate into the world.” I studied Buddhism for many years and fell in love with this quote — and with the lotus. I love what it represents. I find that I’m like a lotus. I grew up in the mud and have been able to rise above it.
How do you envision the future of the media industry, particularly in terms of diversity and representation?
Nino: I envision the future of the media industry as one that prioritizes authentic diversity and representation, ensuring that voices from all backgrounds are heard and celebrated. This shift will not only reflect the true complexity of our societies but also enrich storytelling with a broader range of perspectives and experiences. I definitely see more Black and Latinos taking over and becoming influential voices.
Looking ahead, are there any new ventures or projects on the horizon? Any exclusive news you can share with us first?
Nino: Yes, I’m actually working on my show ‘Keeping it Trill,’ which I’ll be filming throughout the Fall 2024 season. I am excited to eventually launch my show — which will highlight some of your favorite influencers, creatives, artists, and celebrities. My show will focus on the journey of their careers and how they have become successful acts. This will be found on my platform on Instagram (@nre.24) and via YouTube and Apple Podcast.
Follow Nino’s journey by connecting on social media @nre.24
Read more lifestyle, entertainment, fashion, and beauty interviews by Tammy Reese| @tammyreesemedia.
