Sunday, June 23, 2024
HomeBUSINESSFrom Water-Ice Dreams to Sparkling Clean Homes: The Naturally Neat Story

From Water-Ice Dreams to Sparkling Clean Homes: The Naturally Neat Story

I had an opportunity to chat with Rafyah Lumb, the founder of NaturallyNeat Cleaning Services. Her story began from an unexpected turn during an entrepreneurial class. From that experience, she emerged as a pioneer in natural cleaning, prioritizing science-backed ingredients for effective sanitation without harmful chemicals. Her journey is paved with challenges tackled with honesty and resilience, while her unique blend of culinary expertise and global inspiration elevates their services to create not just clean, but visually appealing and personalized spaces.


Here is how our conversation went:

Khadijah: Can you share the pivotal moment that inspired you to transition from the healthcare field to starting NaturallyNeat Cleaning Services?

Rafyah: Initially, I launched a water-ice business, but my journey took an unexpected turn when I attended an entrepreneurial class. While there, the idea of a cleaning service came to me. After brainstorming a few names, “NaturallyNeat Cleaning Services” struck me as the perfect fit. When I shared the name with my friend Nafeesa, she agreed, and the rest is history.

Khadijah: How do you ensure that the natural cleaning agents used by NaturallyNeat are as effective as traditional chemical agents, especially in terms of sanitation and hygiene?

Rafyah: At NaturallyNeat, we are committed to offering cleaning agents that are both safe and effective. Our products are formulated using scientifically proven ingredients such as essential oils and hydrogen peroxide, which help to kill germs and bacteria without damaging the environment. We take pride in conducting rigorous testing to ensure that our cleaning agents meet the highest standards for cleaning and sanitation. We also provide our customers with clear instructions on using our products and maintaining proper hygiene. Our experienced chemist formulates our products to guarantee their effectiveness. Our ultimate goal is to provide our customers with a safe and effective way to maintain a clean and healthy home and workplace environment.

Khadijah: Could you describe a challenging moment in the journey of NaturallyNeat and how you overcame it?

Rafyah: I once misplaced my contractor’s keys, thinking that I had secured them in the lockbox. However, when I checked, they were not there. This made me feel anxious, but I knew that it was my responsibility to own up to my mistake. I promptly informed the contractor, and fortunately, they had a spare key. I was willing to bear the cost of a replacement key to correct the situation.

Khadijah: How has your background in Culinary Arts and your extensive travel influenced the services and operational philosophy at NaturallyNeat?

Rafyah: I believe in the importance of presentation when it comes to food. This belief has translated to my cleaning services, where I strive to create a visually appealing and welcoming environment for my clients. My extensive travel has also played a significant role in shaping my operational philosophy at NaturallyNeat. Through my travels, I have learned about different cultures and their unique approaches to cleaning and hospitality. I have taken inspiration from these experiences and incorporated them into my own services to create a more personalized and diverse approach. Overall, my background in Culinary Arts and extensive travel have heavily influenced the way I approach my cleaning services. I strive to provide not only a clean environment for my clients but also a visually pleasing and welcoming space that reflects their individual tastes and preferences.

Khadijah: Can you elaborate on how NaturallyNeat’s commitment to using natural cleaning agents has been received by your clients, especially in terms of their health and wellness?

Rafyah: NaturallyNeat’s commitment to using natural cleaning agents has been very well-received by our clients. Over the past 16 years, we have seen a growing awareness among people about the importance of using non-toxic cleaning products for their health and wellness. Many of our clients have expressed their appreciation for our use of natural cleaning agents, as it gives them peace of mind knowing that their homes or workplaces are being cleaned without the use of harmful chemicals. Using natural cleaning agents has many benefits. Not only are they safer for our clients and their families, but they are also better for the environment. Many traditional cleaning products contain harsh chemicals that can cause respiratory problems, skin irritation, and other health issues. By using natural cleaning agents, we are able to provide a safer and healthier environment for our clients. Overall, we have found that our commitment to using natural cleaning agents has been a key factor in our success. Our clients appreciate that we are not only providing them with a high-quality cleaning service but also one that is safe and environmentally friendly. We are proud to be a part of this growing trend towards healthier, more sustainable cleaning practices.

Khadijah: Given your unique blend of expertise in cleaning services and culinary arts, how do you integrate these skills to enhance your catering and concierge services?

Rafyah: As someone with expertise in both cleaning services and culinary arts, I believe that these skills can be integrated to create a unique and enhanced catering and concierge experience for clients. First, in terms of cleaning services, attention to detail is key. When providing catering or concierge services, it is important to ensure that the environment is clean and tidy. This includes not only the kitchen but also the dining and living spaces where guests will be spending their time. By combining my cleaning expertise with my culinary skills, I am able to create a comfortable and welcoming environment for guests. Second, in terms of culinary arts, the goal is to create an unforgettable dining experience that is tailored to the client’s tastes and preferences. By working closely with the client, I can develop a menu that reflects their unique style and personality. In addition, I can offer recommendations on wine pairings, table settings, and other details that will help to make the event a success. Overall, my unique blend of expertise in cleaning services and culinary arts allows me to create a warm and intimate atmosphere that is perfectly suited to catering and concierge services. By paying close attention to every detail, I can ensure that clients feel both comfortable and pampered in their own homes.

Khadijah: As an entrepreneur, how do you stay informed and updated about the latest trends in natural cleaning products and eco-friendly practices?

Rafyah: As an entrepreneur in the natural cleaning products industry, staying informed and updated about the latest trends and eco-friendly practices is crucial to success. There are several ways to stay informed and up-to-date in this field.

Firstly, attending industry events can be a great way to keep up with the latest trends and innovations. These events provide an opportunity to network with other industry professionals and gain insights into new products and practices.

Secondly, subscribing to industry publications and newsletters can also be a useful way to stay informed. These publications often feature articles on the latest trends and innovations in natural cleaning products and eco-friendly practices.

Thirdly, following industry leaders and influencers on social media platforms such as Twitter, LinkedIn, and Instagram can help to keep entrepreneurs informed about the latest industry news and trends. Social media can also provide opportunities to connect with other professionals and share knowledge and insights.

Finally, conducting research and staying up to date on relevant scientific studies can also be helpful in staying informed about the latest trends and practices in natural cleaning products and eco-friendly practices. By staying informed and up to date, entrepreneurs can position themselves for success in this rapidly growing industry.

Khadijah: How do you envision the future of NaturallyNeat, and are there any new services or expansions you are particularly excited about?

Rafyah: The future of NaturallyNeat cleaning services is very promising, especially with the development of our own Neat Signature cleaning products. These new products, which include dish soap, dish spray, enzyme gel, window cleaner and wood cleaner, will help NaturallyNeat expand its offerings and provide more value to its customers. With the introduction of these new products, you can expect to see an increase in demand for NaturallyNeat services as more and more customers discover the benefits of using your high-quality, eco-friendly cleaning products.

In addition, NaturallyNeat’s commitment to providing excellent customer service and using only the safest and most effective cleaning methods will continue to set it apart from other cleaning services. As the need for environmentally-friendly products and services continues to grow, NaturallyNeat is well-positioned to become a leader in the industry.

Overall, the future looks bright for NaturallyNeat cleaning services. With its innovative approach to cleaning and commitment to customer satisfaction, the company is poised for continued success and growth in the years to come.

Khadijah: Lastly, what advice would you give to aspiring entrepreneurs who are passionate about creating a business that aligns with their values and contributes positively to their community?

Rafyah: Aspiring entrepreneurs who are passionate about creating a business that aligns with their values and contributes positively to their community should keep a few things in mind. First, building a successful business takes time and effort, and there is no substitute for hard work. Be prepared to put in long hours and make sacrifices in order to achieve your goals. Second, focus on building strong relationships with customers, suppliers, and other stakeholders in your community. These relationships will help you build a strong foundation for your business and can provide valuable support and advice as you grow. Third, invest in marketing and branding to build awareness and recognition for your business. Finally, remember to give back to your community by supporting local causes and initiatives. Not only is this the right thing to do, but it can also help build goodwill and loyalty among customers and other stakeholders. By following these principles, aspiring entrepreneurs can build successful businesses that have a positive impact on their communities.



Interview Done by: Khadijah Phillips | Khadijah Phillips is a highly driven woman who was born to break barriers. She proves that when powered by purpose, women are unstoppable. She’s built her storied life and career brick by brick, fighting fears, failures, and setbacks to have the success she’s always known was hers to claim. Today, she personifies what it means to ascend above adversity while inspiring countless others to do the same through her media company and strategic partnerships. You can follow her on instagram @bestiesmedia and check out her website


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