Tuesday, July 16, 2024
HomeLIFESTYLEBEAUTY & FASHIONHow Endia Patterson of Golden Soul Esthetics is Revolutionizing Skincare in Dallas

How Endia Patterson of Golden Soul Esthetics is Revolutionizing Skincare in Dallas

Meet Endia Patterson, the visionary behind Golden Soul Esthetics. Endia exemplifies dedication, expertise, and a relentless passion for self-care and skincare. Originating from the vibrant city of Los Angeles, Endia’s journey led her to Dallas, Texas, where she has thrived as a licensed esthetician. Her story is one of remarkable personal reinvention and growth, marked by her brave relocation to Dallas. Transitioning from her role as a paid brand influencer to a full-time esthetician, Endia opened her own studio garnering over 50 five-star reviews on Google and becoming a featured vendor at numerous local beauty events. Through Golden Soul Esthetics, Endia’s mission is to help individuals look and feel their best, offering personalized care that enhances overall well-being.

Please enjoy our interview!

 

Tammy: Within just 3 years of moving to Dallas, you opened your own studio. What were some of the key steps you took to achieve such rapid success?

Endia: I started beauty school 4 days after moving here to Texas, so I can say I definitely moved here on a mission and have worked nonstop to perfect my craft as an esthetician ever since. I was willing to work for other businesses to gain experience and confidence to take the leap to go solo when the time felt right. The main key to my success has been releasing my own control and trusting God to guide and align my path throughout the process. That means I’ve had to be okay and let go of certain things he’s said no to get to where he wants me to be, which isn’t always easy but is very worth it.

Tammy: You’ve been called the “Golden Esthi Bestie” by your clients. How did this nickname come about, and what does it mean to you?

Endia: The name “Golden Esthi Bestie” is a playful spin to my business name, Golden Soul Esthetics, reflecting both my inner and outer glow. Being called the “Golden Esthi Bestie” is more than just a nickname — it symbolizes the love, trust, and dedication that defines my business. It means my clients feel comfortable, valued, and supported beyond a typical professional relationship. My goal is not only to help my clients achieve their skincare goals but also to nurture their overall well-being, including their emotional and mental health, creating a relaxing, safe environment where they leave my spa rejuvenated and genuinely feeling they spent their hard-earned money somewhere they are immensely valued.

Tammy: What are some of the most common skincare concerns you see among your clients, and how do you tailor your treatments to address their unique needs?

Endia: The most common skincare concern I encounter with my clients is hyperpigmentation. Before visiting my spa, many of them lacked a proper home-care regimen that included high-quality daily sunscreen. They were unaware that every day spent in the sun without SPF exacerbates pigmentation issues so a lot of my clients begin using spf daily after I educate them on the benefits.

I tailor my treatments to each client by thoroughly understanding their current homecare routines, daily lifestyle habits, diet, and more. By identifying areas that need improvement, we can work together more effectively and efficiently to achieve their skincare goals.

Tammy: Your story includes a powerful message about the transformative power of self-care. How do you incorporate this belief into your daily work with clients?

Endia: I incorporate the belief in the transformative power of self-care into my daily work by offering customized treatments that go beyond skin care to address overall well-being. I listen attentively to each of my client’s needs, educate them on proper home care routines, and emphasize the importance of regular self-care practices like receiving a facial every 4–6 weeks. This holistic approach improves their skin and enhances their confidence and emotional health, showcasing the profound impact of prioritizing self-care and the amazing benefits a facial can be to your overall health and wellness.

Tammy: Golden Soul Esthetics is known for its personalized care and focus on overall well-being. Can you explain your philosophy behind this approach and how it sets you apart from other estheticians?  

Endia: At Golden Soul Esthetics, my philosophy centers on creating a holistic experience completely tailored to the unique needs of my clients, considering factors like lifestyle, diet, and their emotional health. This approach not only addresses their skin concerns but also promotes overall wellness. I feel it sets me apart because I am genuinely involved in my clients’ lives. I hear about their children, parents, and special occasions, and they are also invested into my life, sharing encouraging words and advice. Honestly, there are nothing but genuine, pure vibes between me and all of my clients, and I love the bonds I’ve created with them. 

Tammy: What advice would you give to someone looking to reinvent themselves professionally, especially in a field as competitive as beauty and esthetics?

Endia: My advice for someone looking to reinvent themselves professionally is to maintain a clear vision of your goals and maintain a high confidence even at the start of your journey. In the competitive field of beauty and esthetics, continuous education is essential. As our industry is constantly evolving, staying updated with the latest trends ensures you can always connect with and meet your clients’ needs. You can also always pivot your career by learning a new skill that brings in more revenue to your business. The possibilities are truly endless for us working in the beauty industry.

Lastly, develop an authentic brand identity true to who you are on a soul level, that also reflects your passion and expertise, setting you apart from the competition.

Tammy: Looking ahead, what are your future goals and aspirations for Golden Soul Esthetics? Are there any new services or initiatives you’re excited about?

Endia: My future goals for Golden Soul Esthetics include opening my own storefront spa, where I can expand my offerings to include advanced med spa services like laser facial and body treatments, building a high-quality team, and continuing to deliver the highest level of personalized and compassionate care to each and every client that enter my spa doors.

Endia invites you to join her on a journey toward healthier, more luminous skin and a deeper connection to self-care. She is passionate about reminding everyone of the importance of prioritizing themselves, knowing that when they do, their skin will thank them for it.

 

Be sure to connect online:

Read Golden Soul Esthetics Five Star Reviews on Google

Follow Endia Patterson on Instagram @naturally.endia

Follow Golden Soul Esthetics on Instagram @gsoulesthetics

Visit Golden Soul Esthetics Website at GSoulEsthetics.com

 

 

Read more lifestyle, entertainment, fashion, and beauty interviews by Tammy Reese@tammyreesemedia.

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