Monday, June 24, 2024
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CEO Chatter: How To Get Your Brand in Big-Box Stores

Ever wonder what it takes to be in big-box retailers?

Owned by Erica King, KEE Essential Beauty is a black-owned, women-led cosmetic company based in Houston, Texas, that started as a small mother/daughter trio and has grown into a nationally recognized brand. With a recent launch on,, and, KEE Essential Beauty has taken the beauty industry by storm with over 60 vegan and cruelty-free products. Additionally, KEE Essential Beauty created a home and industrial line that houses candles, cleaning products, and travel wipes which can be found in various LOEWS Hotels and Holiday Inns. Recently, KEE Essential Beauty sponsored Shaquille O’Neal’s 50th birthday bash as well as provided makeup for R&B star Tweet at Trea The Truth’s Fundraising Gala.

In this CEO Chatter LIVE episode, Fancy chats with Erica about the steps she took to secure placement with big-box retailers. 

Watch the interview above if you want a partnership with a big-box retailer. 


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Francheska Felder
Francheska Felder
Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.

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