Ever wonder what it takes to be in big-box retailers?
Owned by Erica King, KEE Essential Beauty is a black-owned, women-led cosmetic company based in Houston, Texas, that started as a small mother/daughter trio and has grown into a nationally recognized brand. With a recent launch on Amazon.com, Walmart.com, and Macys.com, KEE Essential Beauty has taken the beauty industry by storm with over 60 vegan and cruelty-free products. Additionally, KEE Essential Beauty created a home and industrial line that houses candles, cleaning products, and travel wipes which can be found in various LOEWS Hotels and Holiday Inns. Recently, KEE Essential Beauty sponsored Shaquille O’Neal’s 50th birthday bash as well as provided makeup for R&B star Tweet at Trea The Truth’s Fundraising Gala.
In this CEO Chatter LIVE episode, Fancy chats with Erica about the steps she took to secure placement with big-box retailers.
Watch the interview above if you want a partnership with a big-box retailer.
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