Issa Rae is continuing her reign as a multidimensional move-maker. She is now partnering with same-day delivery service Shipt and sharing her summertime essentials that will help you have a hot-girl summer.
Debuting a hilarious commercial announcing the partnership via Instagram she showcases how she will be using Shipt to maximize her summer plans.
Rae States “My schedule is hectic between managing my business ventures and personal life, so it’s important for me to use my time wisely,” said Issa Rae. This is a factor for many of us as we go through life and try to practice better time management – integrating Shipt into your life will assist with facilitating this effort.
With this being the largest advertising investment to date for Shipt, Issa Rae is integrating Shipt into every dimension of her lifestyle. From movie sets to hosting intimate gatherings at home even in her yacht celebrations Issa is showing that Shipt is a reliable resource for every situation she is even inviting some of her closest friends.
Alia Kemet, Chief Marketing Officer at Shipt shares “Much like our customers, Issa seamlessly transitions between multiple roles, underscoring her appreciation for a swift, convenient, and tailored shopping experience.”
Rae’s video ad spot, directed by Lawrence Lamont, will run across online video, connected TV, and social media platforms. The content went live on the first day of summer.
Check out the commercial below: