Enduring 2020 and most of 2021 has definitely been challenging worldwide. The pandemic has taken a significant toll on the world as a whole, especially in the arena of business. However, in the African-American community, the pandemic of COVID-19 and the pandemic of blatant racial inequality crashed many black-owned businesses, some of which have yet to recover.
In business, the African-American community suffered the most with numbers in the thousands, with many business owners affected with no choice but to shut down indefinitely. According to the Seattle Times, “African Americans have the lowest business-ownership rate in the population. As of April 2020, the country lost nearly 450,000 active African American business owners as the pandemic intensified”.
With the world reopening, some black-owned businesses have mustered the strength to get up and reopen. Many have resorted to completely restructuring their businesses and have even changed their products, services, and target audiences. Some have collaborated with other businesses for additional support, unable to thrive alone. Some major corporations have reached out to help black-owned businesses with loans, grants, and different programs to rehabilitate the community. Business security is now focusing on making sound investments in constantly reaching the masses, staying on top of the latest trends, and being able to evolve along with an ever-changing world, not wanting to fall again.
In the midst of so much change in the world and in business, some key elements remain the same—the need for advertising. Advertising has always been an essential part of owning a business; however, now more than ever before, it is a crucial part of keeping a business. One advertising agency answered the call in the midst of so many changes and has pledged to “Make Black Businesses Great Again.”
Introducing K1 Agency. A group of very astute, tech-savvy advertising and marketing experts in Philadelphia, Pennsylvania, have formulated a powerhouse of an Advertising Agency, K1 Agency. K1 Agency is a black-owned boutique Advertising Agency with a purpose.
“Make Black Businesses Great Again” is a slogan that the team eats, drinks, and sleeps by, delivering only the best in service to all of their clients, especially black-owned businesses. One of the major driving forces behind the agency is the rebuilding and re-establishing of black-owned businesses. K1 Agency’s efforts have been seen all over the City of Philadelphia advertising their clients using bold, magnetizing billboards and saturating the internet with their strategic social media/online campaigns.
“Our K1 expert team is all set and decked up to provide you services like Social Media, Website, Mobile App Development, Outdoor Media Campaign On Buses & Billboards, Placing Radio, TV & Digital Ads, Custom Creative Content. We are here to provide every possible treatment whenever and wherever you need for your business growth and ranking as well as product promotions.” – K1 Agency.
Eager to help and rejuvenate a black-owned business, the forward-thinking, innovative agency believes in providing quality products and services to clients as well as making client satisfaction a priority.
“We have a great team of experts in different areas such as web and mobile app development, social media, digital ads, creative content creation. Each service provider is excellent in its stream and can complete work in no time. We put our best effort to provide you with the best service every time. Here, you are going to get everything you want.” – K1 Agency.
We applaud the efforts of this black-owned business that is not only for themselves but for the entire community. We are one.
Connect with K1 Agency below:
Website: www.K1Agency.com
Instagram :@IneedK1
Twitter: @IneedK1
Article Written By: Sabrina Espere-Carrington | @sabrinaespere
