Female Rapper and Celebrity Eyewear Designer Ivy Shades recently hosted an exclusive listening session at Los Angeles Vortex Hollywood Recording Studios in celebration of her official music video release for “Photo,” which garnered 100K views in just one month. The Houston-based rap artist and President of P by Tha Pound Records welcomed industry heavyweights to the red carpet from Epic Records, Kannon Ent., Deathrow Records, Dogg Pound, and several media outlets. Guests enjoyed light bites and cocktails featuring Branson Cognac while listening to unreleased cuts from Ivy Shade’s upcoming album project.
Originally from Los Angeles, Ivy Shades began her rap career in 2010 from her second hometown of Houston and has since garnered support from major recording artists such as Rihanna, Cee-Lo Green, and Lady Gaga. One of few artists to lay claim to a feature with the late great Pimp C, Ivy Shades has her sights set on rising up the charts alongside some of her biggest influences, such as Nicki Minaj, Cardi B, and Megan Thee Stallion.
Tammy: How does it feel to have career support from major recording artists such as Rihanna, Cee-Lo Green, and Lady Gaga?
Ivy: Honestly, it feels great, but it only goes so far. In any business, you still have to put in the work, and I’m no stranger to hard work. I was on my own growing up, so I had to fight to survive all my life. That determination and the support of my fans is really what gives me an edge. As long as they keep supporting Ivy Shades by streaming and coming to shows, and keep coming up with dope TikTok dances for “Photo,” then I know I’m doing something right.
Tammy: What are some qualities that set you apart from other music artists?
Ivy: Everything I do, I do it 100%. From my videos to shows, you’re never going to get halfway. Plus, I run several businesses, so although music will always be my first love and passion, I’m going to always stay diversified.
Tammy: How did your music video “Photo” come about?
Ivy: It’s all about female empowerment. It’s the perfect song for when we walk up in the club, and people stop me to take pictures. Or like, the song is perfect for a fashion show or TikTok. That’s why one of my fans is going to win a free pair of Christian Louboutins for coming up with the best video!
Tammy: What sparked your passion to become a Celebrity Eyewear Designer?
Ivy: I went into a club to perform one day, and people kept stopping me, freaking out about the custom shades I had on. Then this lady literally offered me several hundred dollars to buy them on the spot, so I walked out with no shades that night. Then being the entrepreneur/hustler I am, I went back home, made 20 more pairs, and kept building! I have a big heart for design and eye-catching fashion, so it keeps things interesting. As long as people keep buying them, we’ll keep making them!
Tammy: What other projects or endeavors are you currently involved in?
Ivy: Well, I’m really excited to get back on the road, so I’m rehearsing and have shows in LA, ATL, NY coming soon. We’ll just keep working this record. I have several in the chamber, so when my team tells me it’s time to drop more heat on them, I will!
Tammy: What would you like to say to your supporters?
Ivy: I would say you can literally overcome anything and do anything you set your mind to, no matter if those around you support you or not. I built this on my own. I didn’t sacrifice my body or soul to get where I am. Just work hard, show up, be consistent. It will pay off.
Tammy: What do you want your legacy to look like?
Ivy: When people watch my videos and hear my music, I want them to see my artistic side extends beyond the typical, fly-by-night. I want my legacy to be legendary and timeless, like Lil’ Kim, Missy Elliott, Nicki Minaj, whom I admire. Their impact as female rappers in hip hop is undisputed.
Tammy: What advice would you have for aspiring music artists?
Ivy: For artists, I would say don’t compromise, don’t settle, not with yourself, and not with others. You don’t want the downfall that comes from taking shortcuts in this business. As I said, work hard, be consistent, believe in yourself, and trust God.
Keep up to date on Instagram @ivyshades.
Interview done by: Tammy Reese | @tammyreesemedia