Attyya Guiles is the owner and CEO of the ATTYYA Limited Co., a new luxury cosmetics, skincare, and personal care products brand. She is also the owner of Logan La Belle Lashes, the first of several company’s brands. Attyya is excited about her luxury beauty brand’s growth as it expands its locations within metro Atlanta and Myrtle Beach, SC. Attyya is most excited about her newest venture in the restaurant and hospitality industry, ATTYYA’s Restaurants & Hospitality Group, the newest addition to her business organizations. She plans to begin franchising this year. Before her leadership roles in entrepreneurship, she worked for over 15 years as a public-school educator. She taught both middle and high school English and served in a number of leadership capacities. Attyya holds degrees from South Carolina State University, Duke University, and Nova Southeastern University. Attyya is presently in her final semester in the Doctor of Education program in Educational Leadership at Nova Southeastern University. She is ecstatic about launching the ATTYYA Foundation for Outreach and Education. Products from the ATTYYA brand have been seen in several magazines around the world. The company was most recently seen in The World of Interiors Magazine UK.
Christina: What is your SwagHer? What makes Attyya, Attyya?
Attyya: I would say that Attyya’s SwagHer is built around the determination, perseverance, and confidence that I possess and my ability to help others develop those same qualities. Attyya is a woman with a warrior spirit who has committed her life to help others see the beauty within themselves. I have always been the person others come to for advice and guidance and a person who looks for positivity in any situation. I’ve spent many days encouraging others to look in the mirror and be proud of what they see. Society can be cruel when it comes to the perception of the body. As a high school teacher, I would have conversations with my students. I noticed that many of them struggled internally with low self-esteem and a lack of confidence because they adopted notions of beauty handed to them by society or even popular culture. I always made it a point to teach them to use positive affirmations for themselves and their peers. Beauty lies in all of us, and the individual self defines it. We define beauty according to the way we see ourselves, each other, and the world around us. I believe that a woman’s SwagHer is her ability to love and accept herself for who she is—the same for men. I have always wanted to empower women and men around the globe to own that beauty. Own who you are and rock it like no one else can. I am so happy that I have an opportunity to do so now by offering products and services where they can express their individualism while experiencing luxury and affordability.
Christina: Tell us about ATTYYA Limited Co. What products do you offer?
Attyya: We offer a wide range of products and services. Presently, we carry over 90 products, to be exact. In March, we will release an entirely new line of all-natural hair care products. The line is named Cheveux by ATTYYA. We currently offer cruelty-free cosmetics, skincare, fragrances, soy candles, room deodorizers and will soon begin selling our hair products and Swiss watches. Products can be found on our website and on Walmart.com. We are expanding globally and locally, so we have a lot for our customers to look forward to.Â
Christina: Why did you choose to open a self-care products business?
Attyya: Opening a cosmetics, skincare, and personal care products business has to do with the intersecting of passion and purpose. I consider my role as the founder of ATTYYA a part of who I am as an individual. I believe that I am fulfilling a part of my calling to the world, and it brings me great pleasure to do so. Since I have become an entrepreneur, I have been blessed with the opportunity to connect with so many women across the world in leadership roles. I have been extended the opportunity to join so many organizations, and I have gleaned so much knowledge from other women in the beauty world. I have been able to share so much with them as well. It is affirming to know that I play a role in helping others feel confident and beautiful.
Christina: What are three things people should incorporate into their skincare routines?
Attyya: A great skincare routine begins with great products and a great regimen for flawless skin. Of course, I am an advocate for our botanicals skincare products because they are plant-based, filled with antioxidants and natural ingredients like Vitamin E, Vitamin C, chamomile, oatmeal, and aloe. However, great skincare should consist of routine cleansing, toning, and moisturizing. It begins with an excellent gentle cleanser and exfoliator, an all-natural toner, and of course, a great moisturizer. Women and men should build time into their schedules daily to consistently care for their skin.Â
Christina: What got you into the restaurant and hospitality business?Â
Attyya: The restaurant and hospitality business has always been a long-term goal or dream. I had been researching franchises for years. I have always wanted to own a franchise, but I was unsure which direction I would go. I began looking, and I started having the right conversations with experienced entrepreneurs in that industry. I found a few mentors and began studying the industry. I found the perfect match for me, and I can’t wait for that dream to unfold soon.
Christina: Tell us about ATTYYA’s Restaurants & Hospitality Group. What are your plans for it?
Attyya: ATTYYA’s Restaurants & Hospitality Group is brand new. We are still in the early planning stages, so there is not much to discuss right now. Potentially owning a franchise is just one component of the business, but we plan to put several concepts into a handsome restaurant portfolio. Â
Christina: Who or what inspires you?
Attyya: I am most inspired by women. I am inspired by women who paved the way for me. I stand on the shoulders of so many women who fought long and hard to create a path for women like me to follow. There are so many I could name from history up to now, but I don’t want to do that because there are so many unsung heroes. Our unsung heroes get little recognition for fighting tirelessly for women like me to have a seat at the table. There were so many women in my life who embraced me, spoke into my life, or simply gave me just a little glimmer of courage and hope. From my best friends to ladies at the church, female janitors, and school secretaries in places where I’ve worked, my female professors, former teachers, coworkers and supervisors, my aunts, relatives, and sisters. I do this for them. These were the women who shaped my thinking. I had my first child at 29, I know that is late for some, but that was a scary time in my life. I have two incredibly beautiful children today, but single motherhood is a difficult task. When I looked around for help, there was my beloved community. There was a community of women standing with me, embracing me with love and encouragement. Women lifted me from many moments of despair.Â
I celebrate women because I look at the life of my mother, who not only witnessed her husband’s murder but was forced to watch the scene unfold while pregnant and being held at gunpoint. I admire my mom’s strength because, for me, she embodies the very strength of the black woman. She persevered through that tragedy with no arrests nor convictions, raised her children, and she never lost her faith. She taught us never to hate but to love and always forgive. Looking back, I would have to say that my warrior spirit comes from my mom. So If I am inspired by anything, it is the tenacity, fortitude, and faith of women from all walks of life, of all races and backgrounds who have endured so much. Women from all across the globe inspire me.Â
Christina: You were an educator. How did your experience as a teacher help shape The ATTYYA Foundation Inc.?
Attyya: As an educator, I get the opportunity to transform minds and shape a young person’s development. I get the opportunity to pour into their lives what was given to me daily. I spent a great deal of time in education, not only teaching but studying leadership. I planned to become a high school principal. I even obtained my principal certification, but there was always a clue that I had to do more. Becoming an entrepreneur brings it all together for me. I get to serve others, solve problems and provide qualities and services to the world. I plan to use the ATTYYA Foundation as an avenue to offer scholarships to so many young people and meet the needs of our most underserved populations. I have planned for our youth and even for my hometown and former colleges and universities where I attended. I must find ways to give back, so I am most excited about that. Â
Christina: Do you have any upcoming projects or events you would like to share with our readers?
Attyya: Yes. Our brand, Logan La Belle Lashes, is releasing its custom vending machines for eyelashes and products. Our first set of devices will be housed in my home state of SC in Myrtle Beach at the Coastal Grand Mall. As I stated earlier, we are releasing an all-natural line of hair products called Cheveux by ATTYYA. We are working on securing a retail store as well. We are always looking to increase brand visibility and awareness through targeted marketing efforts. There is a lot on the way.Â
Christina: Is there anything else you would like to share?
Attyya: I would like to share that our brand continues to grow. We have been seen in several magazines such as The World of Interiors, and a few of our products will be seen in Vanity Fair and Glamour. As our brands continue to expand, we will be recruiting and hiring key personnel. We will post those positions on local job boards.Â
Connect with Attyya below:
Website: https://www.attyyalimitedco.com/
Instagram: @attyya_limitedco
Facebook: Attyya Limited Co
