Often times when we talk about being ready for a publicist, we discuss things like having a website and social media already prepared, but you know what else you need to have in order to successfully work with a publicist? Time.
Publicists help to control your brand image with the public and assist with securing press. We are going to do everything in our power to make sure you are prepared and presented in the right light, but what the client has to do is show up.
We can’t do that part for you.
It’s not something I see often, but I have had clients who never had time to do interviews or speaking engagements.
We know many of our clients may have 9-5 as many entrepreneurs do, but if you don’t have any time to squeeze in a phone call or show up on a live from time to time, it’s pointless to have a publicist.
Well, you could do all email interviews. That could work, but people take more interest in you when they can hear your voice or see your face. No, they take a liking, and people taking a liking is good.
Plus email still takes time because you have to take the time to write everything down. Think about it, a live interview takes about 30 minutes, maybe an hour tops.
So before you hire a publicist you need to be sure you have things in order for you to take the time to be the face of your brand. If you don’t you may not be ready.
