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This Brand Strategist Aims to Reach 100K Black Women

Erin Alexander aims to reach 100,000 Black women and take their business to new heights with a 1-of-1 Brand Strategy that will set their industry on fire. After traveling the world and being featured on Brown University’s Student Radio Station with her podcast, The Business Of Soul Searching, she took her media efforts to the next level. She has broken down attracting new clients and social media marketing to a science.

Melanin Erin Marketing infuses Human Design, a combination of astrology/chakras, and more into your Brand Strategy to get to the root of why people buy from you. For the women that have paid thousands of dollars to coaching programs and feel like they’ve tried everything on social media to no avail, the bus stops here! No more copying what your competition is doing. You are the obvious choice, and it’s time for you to start acting like it! Human Design focused marketing unlocks your raw and potent energy, making your marketing jaw-dropping.  

Human Design will enhance every aspect of your life. You can use these lifelong strategies in relationships with your partners, children, and career. Remember creating a successful lifestyle starts and ends with you.

 

Fancy: So, how would you describe your SwagHer? What makes Erin, Erin?

Erin: Honey, this “small town girl” charm is 1 of 1. I have fully embraced how sensitive I am, and instead of feeling like I have to apologize for it, I lean into it.  Being sensitive and empathetic allows you to build high-quality relationships and create a long-lasting legacy.  What makes me,  me is my ability to walk in any room and speak to anyone because I’m not afraid of people.  I have a way of making people feel seen, heard, and felt.  I give people permission to show up as themselves.

Fancy: What sparked your interest in marketing?

Erin: Marketing is so attractive to me because it represents freedom.  Marketing allows you to redefine the ups and downs of the journey and share it with the world while building a wildly successful business(s).  What’s better than that? 

Fancy: You started in radio. Was it difficult for you to transition into marketing?

Erin: Being a podcast and radio host for four years allowed me to share space with men and women in business.  I got the incredibly valuable opportunity to pick their brain (for free)! Having an archive of raw, real, relatable conversations about what it’s like to run a business will live in my mind rent-free forever!

Radio and podcasting are also very important pieces of marketing. A lot of my clients come to me wanting more visibility.  Having radio and podcasting experience in my arsenal allows me to prepare my clients to have a killer interview while feeling confident. I know how to get my clients booked on podcasts and how to repurpose the content on their social media to attract social media.  This is marketing GOLD.  

Fancy: What type of services do you offer?

Erin: As a Brand Strategist with a background in mental health, I live for the mindset shifts that take place in my programming.  In my signature program, Melanin Brand Design, I support my clientele for six weeks addressing marketing blocks that hold them back from being the confident CEO they truly are. 

Melanin Brand Design is a deep dive into your magnetic personality traits,  target audience, social media planning, and more.  At the end of the experience, my team will deliver a brand guide that encapsulates the entire brand, from attractive messaging to color codes/fonts etc. 

This allows the client to walk away with a one-stop shop guide to onboard your next social media manager, website designer, copywriter, and virtual assistant. Your team will effectively know how to communicate the values and personality of your brand to your audience.

I also offer Human Design Readings for people who would like their HD Chart read live and tips on how to clean up your energy and attract consistent clientele. Listed on my website at www.melaninerinmarketing.com

Fancy: Tell us more about your Human Design product.

Erin: In all of my programs, I use Human Design as a way to decode my client’s personality.  One thing I found as a marketing consultant is that most people struggle to find what’s valuable about them.  So they struggle with visibility because it’s hard to admit they have likable traits.  

Human Design is like a personality test (Myers Briggs etc.) but with a special twist.  Instead of just learning how you work best, HD teaches you why.  When you receive a Human Design reading, you learn your strengths and weaknesses and where they stem from.  You also learn your plight in life.  For example, as ⅗ Projector, I’m meant to teach the world how to be strategic about how you use your energy to get the job done.  I empower my clients to set boundaries that will help their businesses grow.  

Q: From your line of work, what do you see Black businesswomen struggle with the most? 

Erin: In the black culture, we’ve learned to “keep our business in the house.” From what I’ve seen, Black women struggle with sharing really deep and important stories.  Some of the stories that hurt us the most involve family.  We wonder, “What will my Mom/Dad/Auntie/Child think if I share this story with the world?  “Will my family hate me if I share this story?”  Meanwhile, this story is eating us up inside to share with our audience. 

After spending seven years in the mental health field (case management), I realize that our “secrets make us sick.”  I give my clients the safe space to sort through and plan out which stories they feel comfortable sharing with respect to what their audience needs to hear to feel seen and heard.  

Black women in business also struggle with charging enough to make a profit in their business.  We deeply connect our self-worth to money.  If we don’t feel confident in ourselves, we will discount and undercharge our services.  What we don’t realize is that we are communicating that exact sentiment to our dream client.  When we charge less than our competition, we are saying to the world we don’t believe we deserve to live comfortably.  Working through those money blocks is a heavy lift for black women, but when they come out on the other side (chef’s kiss)!

Fancy: How do you propose they resolve this issue? 

Erin: Money blocks and visibility issues are absolutely mindset shifts that can be worked through with a therapist and coach/consultant.  I would also like to suggest journaling.  As a sensitive Black woman, I love having a safe space to work through the personal issues that impact my business.

Asking yourself questions like:

  • Why do I struggle with marketing my business?
  • Why does making money feel like such an exhausting experience?
  • Am I making this hard on myself?
  • What will help raise my vibrations to be able to market with joy?

Journal around those topics and see what comes up for you.  You can break through those mental blocks and build a plan to improve how you run your business! Happy writing!

Fancy: What is one thing you had to overcome personally or professionally to grow in business?

Erin: For those that are new to my brand, I actually lost my father to kidney cancer in 2020, a month and a half after I launched my business.  Running a business while carving my way through grief has been…exhausting.  I had to give myself an extreme amount of grace.  I have learned to protect my energy from draining friends, overbearing clients, and businesswomen that do not align with how I do business. 

A gift that grief has given me is a deeper relationship with spirituality. Spirituality is critical in business.  This is a FAITH walk.  You will have ups and downs, but if you allow your insecurities to talk you out of your dreams, you will regret it in the end.  Imagine if I had shut down my business when my father died, where would I be now? I would have never been able to travel the world and serve my amazing clients!  

Fancy: How do you practice self-care? 

Erin: Self-care is NON-NEGOTIABLE for me.  If I don’t take care of myself, I have no business. Period.  I practice self-care by managing my energy effectively.  I spend time with God in church and my morning prayers. I use chakra yoga exercises to purge all the negative experiences from my past.  I use “no” as a full sentence.  And most importantly, I accept my imperfections and am realistic about where I’m at in my personal and professional life.  When we stop comparing ourselves to everyone else we see online, we can allow joy to enter our lives.

Connect with Erin at @melaninerinmarketing on Instagram or visit www.melaninerinmarketing.com.

Francheska Felder
Francheska Felderhttp://swagheronline.com
Francheska “Fancy” Felder is an award-winning editor, publisher, publicist, and quiet Southern media mogul. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the Black woman who likes to keep it real, which also doubles as a PR boutique. SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black women, their communities, and the businesses and organizations they lead, while the boutique strategically executes press and brand campaigns. The proud SU alum is also the publicist for Power Influence Radio and hostess of the CEO Chatter LIVE Podcast. Because she battles with bipolar disorder, Fancy is a proud mental health advocate.
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