Use Your IG Reels

A Mini Usage Guide for Business Owners

Instagram reels are the 15-second video clips taking over Instagram right now. They’re basically TikTok videos but on Instagram. 

Like TikTok, they allow you to use a vast catalog of music and media reels already built into the app as voiceovers and sounds,  that you can incorporate into your videos. The video itself can be recorded in the app or a pre-recorded video but the final video is usually a series of videos combined or one to two videos placed together. Of course, the app also allows for adding text, filters, stickers, and so on. 

Many people create their reels in TikTok so that they can use the timer effect and make their text “pop up” (just sharing because I had to learn this on my own).

The cool thing about Reels is that Instagram seems to have set its algorithm for them to receive more visibility than our regular timeline posts. 

Reels rank higher organically, without having to pay for promotion. Plus they make an impact on your audience reach and growth.

With that being said, I encourage you to add reels to your social media mix to help increase your reach and engagement.